About The Position

The Sales Representative – General Construction represents machine sales products within a defined geographic territory, with the goal of selling, lease-purchasing, or renting products. The role focuses on prospecting and winning new customers in agricultural, ranching, and general contractor markets. As part of a sales team, the representative contributes to the team’s stability and growth through collaboration and commitment to shared business values and mission. The incumbent is expected to model alignment with the company’s mission and core business values, collaborate with internal and external resources, and participate in ongoing self-development. The position requires extensive driving, overnight travel, and a work schedule of 50 or more hours per week, including late evenings, weekends, and holidays.

Requirements

  • Minimum three years of work-related skill, knowledge, or experience.
  • Demonstrated knowledge of selling techniques, including prospecting, overcoming objections, and closing sales.
  • Strong selling, negotiating, and closing skills, with the ability to build long-term business relationships.
  • Proficiency with Microsoft Office, including Word, Excel, and Outlook.
  • Excellent communication and interpersonal skills for working across departments and organizational levels.
  • Strong organizational, multitasking, and time-management skills; deadline oriented.
  • Attention to detail and thorough completion of work tasks.
  • Ability to work independently and as part of a team in a fast-paced, high-volume environment while maintaining accuracy and timeliness.
  • Ability to perform basic mathematical computations quickly and accurately.
  • Ability to read and interpret professional journals, technical procedures, and governmental regulations.
  • Knowledge of safe work policies, procedures, and practices.
  • Knowledge of sales techniques and financial, credit, and accounting principles.
  • Ability to work with individuals and groups.
  • Extensive driving is required, including overnight travel.
  • Valid driver’s license.
  • Ability to meet the stated physical requirements, including manual dexterity, coordination, stamina, communication, and visual inspection.

Nice To Haves

  • High school diploma or equivalent with some college coursework, or an equivalent combination of education and experience.
  • Bachelor’s degree in Business or a related field.
  • Six or more years of work-related skill, knowledge, or experience.
  • Knowledge of CAT products and product support services and programs.
  • Knowledge of inventory management and process.

Responsibilities

  • Represent machine sales products in an assigned geographic territory to achieve sales, lease-purchase, or rental goals.
  • Model, promote, reinforce, and reward consistent use of HOLT’s Values Based Leadership tools, models, and processes.
  • Identify, contact, and influence potential buyers in alignment with the company’s mission and values to meet or exceed territorial and corporate goals.
  • Source and grow sales through new business opportunities and develop new customers.
  • Identify and respond to customer needs to improve service and satisfaction and foster mutually beneficial relationships.
  • Promote products and services to existing customers while expanding the customer base.
  • Prepare and submit accurate, timely sales reports and documentation.
  • Meet sales-related key metrics within the review period.
  • Contribute to development, monitoring, and control of the sales forecast and territory expenses.
  • Complete special projects as requested by the Regional Sales Manager.
  • Travel to and from customer locations.
  • Work safely and comply with applicable safety policies and company policies, procedures, and standards.
  • Perform other duties as assigned.
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