The Family Service Counselor serves client families by making at-need cemetery arrangements and selling pre-need arrangements. The role provides exemplary, personalized service and is an essential source of cemetery revenue, while also acting as the primary contact for families. The counselor generates leads through daily prospecting, referrals, and community networking; explains and presents services to families; and tracks activity to ensure productivity. They respond to inquiries promptly and sensitively, listen to understand each family’s needs, present valuable solutions, prepare for appointments, resolve customer concerns, and maintain relationships to support satisfaction and earn referrals. The role also connects families with pre-planning options that can help protect their relatives and friends. The counselor works with funeral directors, location managers, and other funeral home or cemetery staff to provide seamless service from at-need arrangements through aftercare and future planning. They review prior services and family contacts to prepare for current needs and share family concerns with the broader team.
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Job Type
Full-time
Education Level
High school or GED