Sales Operations Manager

Codabow•Winona, MN
•$80,000 - $90,000

About The Position

CodaBow is seeking a Sales Operations Manager to lead and optimize our sales operations while driving growth across both business-to-consumer (B2C) and business-to-business (B2B) channels. This position serves as a key leader within the organization, overseeing sales processes, customer experience, dealer relationships, reporting, forecasting, and team development. The ideal candidate is both strategic and hands-on, capable of improving systems and processes while developing a high-performing team focused on delivering exceptional results.

Requirements

  • 4-6 years of experience in sales, marketing, business operations, or a related field.
  • Leadership or management experience with direct reports.
  • Experience developing and implementing business strategies and process improvements.
  • Strong customer service, communication, and presentation skills.
  • Experience collaborating cross-functionally with marketing, finance, operations, and production teams.
  • Proficiency with CRM systems and business reporting tools.
  • Strong organizational and project management abilities.
  • Proficiency in Microsoft Office Suite, including Excel, Word, and Outlook.
  • Valid driver's license with a clean driving record.

Responsibilities

  • Lead and optimize sales operations across B2B, B2C, and e-commerce channels to drive revenue growth, customer satisfaction, and operational efficiency.
  • Manage relationships with authorized dealers, key accounts, and consumers, ensuring exceptional service, consistent communication, and brand compliance.
  • Develop and execute sales strategies, forecasts, OKRs, and KPIs while monitoring performance and presenting results to leadership.
  • Partner closely with marketing, finance, production, and other internal teams to align business objectives and support company growth initiatives.
  • Maintain accurate sales reporting, dashboards, CRM data, accounts receivable reporting, and budgeting forecasts.
  • Lead departmental communication, meetings, and reporting while ensuring key information is effectively shared across the organization.
  • Recruit, train, coach, and develop team members through onboarding, performance management, and ongoing leadership support.
  • Support community outreach, industry events, trade shows, and other initiatives that strengthen customer and dealer relationships.
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