Sales Operations Manager
About The Position
The Sales Operations Manager oversees the company’s lead generation and sales support functions and manages a team of sales support representatives. This hands-on role combines team leadership, operational management, sales process coordination, and business development support. The manager is responsible for identifying and qualifying leads, maintaining CRM and pipeline integrity, coordinating follow-up activities with the sales team, and launching proactive sales campaigns. The ideal candidate is organized, data-driven, proactive, and able to build scalable processes in a fast-paced entrepreneurial environment.
Requirements
- 4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management; preferably in the building materials sector.
- Deep expertise in sales process management and data analytics.
- Exceptional communication, leadership, and management skills.
- Strong Microsoft applications and CRM experience, such as Salesforce, HubSpot, Zoho, or similar.
- Strong analytical and problem-solving abilities.
- Comfort operating in a fast-moving company environment.
Nice To Haves
- Experience with outbound sales campaigns and prospecting tools.
- Familiarity with ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar platforms.
- Experience building reporting dashboards and sales tracking systems.
Responsibilities
- Manage and mentor a team of lead generation and sales support representatives.
- Establish daily and weekly performance metrics for lead sourcing, qualification, follow-up, and pipeline activity.
- Foster a culture of accountability, responsiveness, and continuous improvement.
- Master the product line, CRM, and internal systems to support effective training and knowledge transfer.
- Oversee lead research across multiple platforms and databases and ensure a consistent flow of qualified leads to the sales organization.
- Maintain CRM accuracy and ensure proper tracking of leads, opportunities, and customer interactions.
- Monitor lead conversion rates and pipeline progression.
- Coordinate with the sales team to ensure timely outreach and follow-up on incoming and outbound leads.
- Track sales activity and ensure opportunities progress through the pipeline.
- Identify stalled opportunities and recommend re-engagement strategies.
- Direct research and lead generation using platforms such as Construct Connect, Dodge, and ZoomInfo.
- Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities.
- Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns.
- Analyze campaign performance and optimize messaging, targeting, and conversion rates.
- Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity.
- Provide leadership with actionable insights about trends, opportunities, and operational improvements.
- Monitor KPIs, including lead volume, response time, conversion rates, and sales pipeline metrics.
- Build and improve scalable lead management and sales support processes.
- Implement best practices for CRM usage, reporting, and sales workflow management.
- Identify automation opportunities to improve efficiency and visibility.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
