Sales & Marketing Manager

Oak Hammock • Ocala, FL

2d

About The Position

The Sales & Marketing Manager leads the daily operation of Oak Hammock’s sales and marketing functions. Reporting to the Vice President of Marketing, Public Relations and Community Affairs, the manager translates organizational strategy into actionable sales, marketing, communications and customer-engagement plans that support occupancy, revenue and brand objectives.

The role supervises departmental staff, manages the prospect pipeline and customer relationship management system, oversees sales activities, coordinates advertising and marketing campaigns, manages digital and print content, directs prospect events, and monitors progress toward established goals. The manager ensures initiatives are implemented efficiently and consistently in accordance with Oak Hammock’s brand standards, policies, budget and strategic priorities.

The manager works with the vice president to evaluate performance, identify emerging opportunities and recommend strategic adjustments. The role also collaborates across departments to provide a coordinated, positive experience for prospective and new residents, referral partners and other stakeholders.

Requirements

• Bachelor’s degree, or 10 or more years in a similar role.
• Proven experience in sales, marketing, communications or a senior living sales environment.
• Strong organizational skills, including the ability to prioritize, manage multiple projects and meet deadlines.
• Professional public speaking abilities.
• Empathetic, energetic and professional approach, with the ability to engage with a diverse senior population.
• Team-oriented and flexible, able to work in support roles and roles of authority, work independently, and be instinctive and anticipatory.

Nice To Haves

• Coursework in public relations, marketing, communications, management or a related field.
• Knowledge of residential construction processes and applications.
• Experience working in a health care setting.
• Photography, videography and content creation skills.

Responsibilities

• Lead the daily operation of Oak Hammock’s sales and marketing functions.
• Translate organizational strategy into sales, marketing, communications and customer-engagement plans that support occupancy, revenue and brand objectives.
• Supervise departmental staff.
• Manage the prospect pipeline and customer relationship management system.
• Oversee sales activities.
• Coordinate advertising and marketing campaigns.
• Manage digital and print content.
• Direct prospect events.
• Monitor progress toward established goals.
• Ensure departmental initiatives comply with brand standards, policies, budget and strategic priorities.
• Work with the vice president to evaluate performance, identify emerging opportunities and recommend adjustments to sales and marketing strategies.
• Collaborate across departments to provide a coordinated and positive experience for prospective residents, new residents, referral partners and other stakeholders.

Benefits

• University of Florida partnership with community discounts and access to opportunities through the Gator One UF ID Card.
• OH I CAN! Scholarship and tuition reimbursement programs.
• Pay every other week.
• Health, dental and vision insurance.
• Company-paid short-term disability.
• Long-term disability.
• 401(k) retirement and investing plan with company match.
• Paid time off accrual.
• Six paid holidays and one additional floating holiday.
• Helping Hands Emergency Loan Fund.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager