Sales & Marketing Manager

Oak Hammock•Jacksonville, FL

About The Position

The Sales & Marketing Manager leads the daily operation of Oak Hammock’s sales and marketing functions. Reporting directly to the Vice President of Marketing, Public Relations and Community Affairs, the manager turns organizational strategy into actionable sales, marketing, communications, and customer-engagement plans that support occupancy, revenue, and brand objectives. The role supervises departmental staff, manages the prospect pipeline and customer relationship management system, oversees sales activities, coordinates advertising and marketing campaigns, manages digital and print content, directs prospect events, and monitors progress toward established goals. The manager ensures initiatives are implemented efficiently, consistently, and in accordance with Oak Hammock’s brand standards, policies, budget, and strategic priorities. The manager works with the vice president to evaluate performance, identify opportunities, and recommend strategy adjustments, while collaborating across departments to provide a coordinated, positive experience for prospective and new residents, referral partners, and other stakeholders. Oak Hammock at the University of Florida is a Life Plan Community in Gainesville, Florida, offering independent living, assisted living, specialized memory support, skilled nursing, and home care.

Requirements

Bachelor’s degree, or 10 or more years in a similar role.
Proven experience in sales, marketing, communications, or a senior living sales environment.
Strong organizational skills, including the ability to prioritize, manage multiple projects, and meet deadlines.
Professional public speaking abilities.
Empathetic, energetic, and professional approach, with the ability to engage with a diverse senior population.
Team-oriented and flexible, with the ability to work in both support roles and roles of authority.
Ability to work independently, with an instinctive and anticipatory approach.

Nice To Haves

Coursework in public relations, marketing, communications, management, or a related field.
Knowledge of residential construction processes and applications.
Experience working in a health care setting.
Photography, videography, and content creation skills.

Responsibilities

Lead the daily operation of the sales and marketing functions.
Translate organizational strategy into sales, marketing, communications, and customer-engagement plans supporting occupancy, revenue, and brand objectives.
Supervise departmental staff.
Manage the prospect pipeline and customer relationship management system.
Oversee sales activities.
Coordinate advertising and marketing campaigns.
Manage digital and print content.
Direct prospect events.
Monitor progress toward established goals.
Ensure departmental initiatives align with brand standards, policies, budget, and strategic priorities.
Evaluate performance, identify emerging opportunities, and recommend sales and marketing strategy adjustments with the vice president.
Collaborate across departments to support a coordinated, positive experience for prospective residents, new residents, referral partners, and other stakeholders.

Benefits

University of Florida partnership with community discounts and access to opportunities through the Gator One UF ID Card.
OH I CAN! Scholarship and Tuition Reimbursement Programs.
Pay every other week.
Health, dental, and vision insurance.
Company-paid short-term disability.
Long-term disability.
401(k) Retirement and Investing Plan with company match.
Paid time off accrual.
Six paid holidays and one additional floating holiday.
Helping Hands Emergency Loan Fund.