Sales Manager (Chinese Bilingual)

Cesna Recruitment•Atlanta, GA

About The Position

The Sales Manager will oversee the company’s sales across retail stores and the outside sales team, with responsibility for in-store and out-of-store sales performance, team development, customer satisfaction, and market expansion. The role works closely with the CEO and other business unit heads to promote operational excellence and sustained growth. The Sales Manager develops and leads retail and branch-level sales strategies to grow revenue and improve margins; manages sales goals, pricing strategies, and local campaigns; and evaluates market opportunities while overseeing branch expansion planning and execution. The role fosters a service-first environment, leads in-store experience design and customer feedback programs, and represents the company at local business events and industry forums. The position builds and mentors a high-performing sales and customer-facing team, develops a culture of ownership and accountability, and implements training, performance reviews, and leadership development. It also collaborates with corporate strategy, supply chain, and marketing; supports POS, ERP, and CRM implementation and digital transformation; and represents customer needs in product selection, pricing, and promotional planning.

Requirements

Five or more years of experience in retail operations, sales management, or multi-unit leadership in foodservice, restaurant supply, or industrial retail.
Proven ability to lead geographically distributed teams and scale branch-based business models.
Strong financial and operational acumen, with a track record of driving profitable growth.
Deep understanding of customer behavior in B2B or contractor-facing retail environments.
Hands-on leadership style and comfort moving between strategic and tactical responsibilities.

Nice To Haves

Bilingual in English and Mandarin Chinese; strongly preferred.

Responsibilities

Develop and lead retail and branch-level sales strategies to drive revenue growth and margin improvement.
Set and manage sales goals, pricing strategies, and local market campaigns.
Evaluate new market opportunities and oversee branch expansion planning and execution.
Foster a service-first, high-trust environment for customers, contractors, and restaurant partners.
Lead in-store experience design and customer feedback programs.
Represent the company at local business events and industry forums.
Build and mentor sales associates, sales consultants, and other customer-facing personnel.
Foster a values-based culture of ownership, accountability, and career growth.
Implement training programs, performance reviews, and leadership development initiatives.
Collaborate with corporate strategy, supply chain, and marketing teams to align sales priorities with company initiatives.
Support POS, ERP, and CRM systems implementation and digital transformation efforts.
Represent the customer voice in product selection, pricing, and promotional planning.