Director of Asian Sales (Chinese Bilingual)

Cesna Recruitment•New York, NY

10d

About The Position

The Director of Asian Sales is the business leader for the company’s Asian sales segment. This role brings a strong market or marketing orientation to capitalize on the company’s leading market position, grow the business profitably over the long term, and instill a solution-selling orientation. The director champions the company’s capabilities with key customers and helps maintain market leadership while achieving revenue growth targets. The director leads the Asian sales team, sets sales and go-to-market strategies, identifies market trends and competitive dynamics, develops customer relationships and sales pipelines, and plans the segment’s operating budget and sales development. The role works with the VP of Sales, VP of NBD, and Director of Marketing on sales strategy, end-user strategy, pricing and positioning, and new products. It also recruits and develops the sales team and reports on sales performance and segment development.

Requirements

10 or more years of sales and/or marketing experience within the Asian sales industry; relevant brand-management experience may be applicable.
Strong understanding of markets, distribution channels, and the factors that drive sales in relevant channels.
Negotiation skills and proven experience developing sales proposals and closing deals.
Proven skills in solution selling and building sales relationships.
Strong commercial sense and skills.
Creative thinking and problem-solving skills.
Good verbal and written communication skills.
Experience in planning, including business plans and sales forecasts, and budget management.
Experience developing and managing a sales team.
Proficiency with Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Bilingual ability in Mandarin, Cantonese, or Fukinese is required.

Nice To Haves

BA/BS degree preferred.

Responsibilities

Lead the Asian sales team to achieve annual and monthly sales targets and development goals.
Develop sales and go-to-market strategies with the sales team for existing products, new products, and new channels.
Identify market and industry trends, market shifts, and customer consolidation; propose strategies to capitalize on market conditions and understand post-COVID implications for Asian sales.
Develop a system for competitive market intelligence and pricing.
Build relationships with existing key customers and new business prospects; participate in quarterly and annual customer business reviews to assess products and programs and evaluate mutual growth opportunities.
Establish and maintain customer sales-development plans and a sales pipeline.
Propose and implement the annual operating sales plan and budget, including volume and revenue goals, customer plans, sales pipeline, channel development, new products, promotions, sales territories, tactical plans, and Asian sales staffing.
Participate in developing long-term sales strategy and plans.
Collaborate with the VP of Sales on overall sales strategies, the annual operating plan, processes, systems, and training.
Collaborate with the VP of NBD and Director of Marketing on end-user strategy, pricing and positioning, and new products.
Recruit and develop the sales team; assess team capabilities, propose development plans and staffing plans, establish key-account and sales-territory structures, and improve product knowledge.
Develop sales broker relationships if applicable in the future.
Report monthly and quarterly on sales performance and Asian sales development status.