Sales Manager (Chinese Bilingual)

Cesna Recruitment•Atlanta, GA

2d•$80,000 - $100,000

About The Position

The Sales Manager will oversee the company's sales across retail stores and the outside sales team, with responsibility for in-store and out-of-store sales performance, team development, customer satisfaction, and market expansion. The role works closely with the CEO and other business unit heads to support operational excellence and sustained growth. The Sales Manager develops retail and branch-level sales strategies, manages sales goals and pricing, evaluates market opportunities, and oversees branch expansion. The role leads customer experience and community engagement, builds and develops sales teams, and collaborates with corporate strategy, supply chain, and marketing. It also supports POS, ERP, and CRM systems implementation and digital transformation, and represents the customer perspective in product selection, pricing, and promotional planning.

Requirements

Strong preference for bilingual English and Chinese Mandarin speaking ability.
At least 5 years of experience in retail operations, sales management, or multi-unit leadership in foodservice, restaurant supply, or industrial retail.
Proven ability to lead geographically distributed teams and scale branch-based business models.
Strong financial and operational acumen, with a track record of driving profitable growth.
Deep understanding of customer behavior in B2B or contractor-facing retail environments.
Hands-on leadership style and comfort navigating strategic and tactical responsibilities.

Nice To Haves

English and Chinese Mandarin bilingual ability.

Responsibilities

Develop and lead retail and branch-level sales strategies to drive revenue growth and improve margins.
Set and manage sales goals, pricing strategies, and local market campaigns.
Evaluate new market opportunities and oversee branch expansion planning and execution.
Foster a service-first, high-trust environment for customers, contractors, and restaurant partners.
Lead in-store experience design and customer feedback programs.
Represent the company at local business events and industry forums.
Build and mentor sales associates, sales consultants, and customer-facing personnel.
Foster a culture of ownership, accountability, and career growth.
Implement training programs, performance reviews, and leadership development initiatives.
Work with corporate strategy, supply chain, and marketing teams to align sales priorities with broader company initiatives.
Support POS, ERP, and CRM systems implementation and digital transformation efforts.
Represent the customer voice in product selection, pricing, and promotional planning.