Director of Asian Sales (Chinese Bilingual)

Cesna Recruitment•New York, NY

About The Position

The Director of Asian Sales is the business leader of the company’s Asian sales segment. This role brings a strong market or marketing orientation to capitalize on the company’s leading market position and grow the business profitably over the long term. The Director will promote a solution-selling orientation, champion the company’s capabilities with key customers, help maintain market leadership, and achieve revenue growth targets. The role leads the Asian sales team, develops sales and go-to-market strategies, identifies market trends and competitive dynamics, builds customer relationships, and plans sales operations and budgets. It also works with sales and marketing leaders on company-wide strategies, end-user positioning, pricing, and new products; recruits and develops the sales team; and reports on sales performance and segment development.

Requirements

At least 10 years of sales and/or marketing experience within the Asian sales industry; relevant brand management experience may be applicable.
Strong understanding of markets and distribution channels, including the factors that drive sales in relevant channels.
Negotiation skills and proven experience developing sales proposals and closing deals.
Proven solution-selling skills and ability to build sales relationships.
Strong commercial sense and skills.
Creative thinking and problem-solving ability.
Good verbal and written communication skills.
Experience with planning, including business plans and sales forecasts, and budget management.
Experience developing and managing a sales team.
Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint.
Bilingual ability in Mandarin, Cantonese, or Fukinese is required.

Nice To Haves

BA/BS degree preferred.

Responsibilities

Lead the Asian sales team in delivering annual and monthly sales targets and development goals.
Develop sales and go-to-market strategies with the sales team for existing products, new products, and new channels.
Identify market and industry trends, market shifts, and customer consolidation; propose plans to capitalize on market conditions and understand post-COVID market implications for Asian sales.
Develop a system for competitive market intelligence and pricing.
Build relationships with existing key customers and new business prospects; participate in quarterly and annual customer business reviews to evaluate products, programs, and mutual growth opportunities.
Establish and maintain customer sales-development plans and a sales pipeline.
Propose and implement the annual sales operating plan and budget, including volume and revenue goals, customer plans, pipeline, channel development, new products, promotions, territory plans, tactical plans, and staffing.
Provide input into long-term sales strategy and plans.
Collaborate with the VP of Sales on overall sales strategies, the annual operating plan, processes, systems, and training.
Collaborate with the VP of NBD and Director of Marketing on end-user strategy, pricing and positioning, and new products.
Recruit and develop the sales team; assess team capabilities and create development, staffing, key-account, and territory plans.
Improve the sales team’s product knowledge.
Develop sales broker relationships if applicable in the future.
Report monthly and quarterly on sales performance and Asian sales development.