Fukinese)

Cesna Recruitment

3d•$180,000 - $220,000

About The Position

The Director of Asian Sales leads the company’s Asian sales segment and is responsible for maintaining market leadership and achieving long-term, profitable revenue growth. The role brings a strong market and marketing orientation, advances solution selling, and champions the company’s capabilities with key customers. The Director leads the Asian sales team, develops sales and go-to-market strategies, manages customer relationships and sales planning, and works with company leadership on broader sales, marketing, pricing, and product strategies. The position reports to the President & CEO and has direct reports including the Asian Sales Supervisor, Regional Sales Managers, and External Sales Team; the inside sales team reports indirectly. Success is measured by volume, revenue, margin, new business pipeline, customer product distribution, and channel development. Early deliverables include setting rolling 90-day priorities, accompanying customer and field sales calls, establishing territory and representative goals, reviewing top customer accounts, assessing sales capabilities and training needs, and evaluating the Asian sales product line for strengths, gaps, opportunities, and SKUs to rationalize.

Requirements

At least 10 years of sales and/or marketing experience within the Asian sales industry; relevant brand management experience may also apply.
Strong understanding of markets and distribution channels, including the key factors affecting sales in relevant channels.
Proven negotiation skills and experience developing sales proposals and closing deals.
Proven skills in solution selling and building sales relationships.
Strong commercial sense and skills.
Creative thinking and problem-solving skills.
Good verbal and written communication skills.
Experience in planning, including business plans and sales forecasts, and in budget management.
Experience developing and managing a sales team.
Proficiency with Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Bilingual proficiency in Mandarin, Cantonese, and/or Fukinese as stated in the job title and language requirement.

Nice To Haves

BA/BS degree preferred.

Responsibilities

Lead the Asian sales team in achieving annual and monthly sales targets and development goals.
Develop sales and go-to-market strategies for existing products, new products, and new channels.
Identify market and industry trends, market shifts, and customer consolidation; propose strategies to capitalize on market conditions and build competitive market intelligence and pricing systems.
Develop relationships with existing key customers and new prospects; participate in quarterly and annual business reviews to assess products and programs and identify mutual growth opportunities.
Establish and maintain customer sales-development plans and a sales pipeline.
Propose and implement the annual sales operating plan and budget, including volume and revenue goals, customer plans, pipeline, channel development, new products, promotions, territory plans, tactical plans, and staffing.
Contribute to long-term sales strategy development and collaborate with the VP of Sales on overall strategies, operating plans, processes, systems, and training.
Collaborate with the VP of NBD and Director of Marketing on end-user strategy, pricing and positioning, and new products.
Recruit and develop a strong sales team; assess team capabilities, plan employee development and staffing, and structure key accounts and territories.
Improve the sales team’s product knowledge.
Develop sales broker relationships if applicable in the future.
Report monthly and quarterly on sales performance and Asian sales development status.
Within the first 30 days, establish and agree on sales-group priorities and deliverables for the next 90 days, monitoring and proposing changes monthly on a rolling basis.
Visit the top 10 customers on sales calls and work at least one to two days with each outside sales representative and manager.
Establish sales goals for each territory sales manager, sales representative, and inside sales representative.
Conduct top-10-customer business reviews, including SWOT analyses, customer profiles and goals, and key sales-development goals.
Assess internal and external sales capabilities, identify areas for improvement, and determine training needs.
Assess the Asian sales product line, including strengths, gaps, opportunities, and SKUs to rationalize.