Sales Manager

Crescent Careers•Santa Fe, NM

About The Position

The Sales Manager drives revenue growth by selling guest rooms, meeting spaces, and hotel services to corporate, group, leisure, and event clients. The role builds client relationships, develops new business, and partners with internal teams to maximize occupancy and profitability. At La Posada, the Sales Manager helps clients understand how the resort and its Santa Fe setting can enhance their meetings and events. The position manages assigned accounts and market segments, develops sales plans, maintains a qualified sales pipeline, and works inquiries through proposals, negotiations, and bookings. It also coordinates with hotel departments on pricing, availability, and client handoffs, supports successful events and repeat business, and reports on sales activity and results. The role represents La Posada at client, industry, and community events.

Requirements

At least one year of hotel sales experience.
A track record of developing new business and meeting or exceeding revenue goals.
Strong communication, negotiation, presentation, and organizational skills.
Proficiency in Microsoft Office and experience with a hotel sales system such as Delphi, Marriott CI/TY, SFAWeb, Envision, or a comparable CRM, as well as PMS systems.
A proactive approach to sales and confidence making outbound calls, leading site tours, and representing the resort at events.
Knowledge of local market dynamics and hospitality trends.
Flexibility for occasional evenings and weekends, and local and regional travel for client meetings, training, and industry events.
Ability to manage several priorities at once and regularly use computer systems, phones, and presentation tools.

Nice To Haves

One to three years of hotel sales experience, ideally in group sales at a full-service hotel or resort.
Marriott hotel or resort experience.
A bachelor’s degree in Hospitality, Business, Marketing, or a related field.

Responsibilities

Generate new and repeat business through outbound sales calls, prospecting, site tours, trade shows, and networking.
Manage assigned accounts and market segments, which may include corporate, association, government, and SMERF groups.
Build sales plans targeting high-value accounts, key markets, and dates when the resort needs group business.
Respond to inquiries, prepare tailored proposals, negotiate contracts, and close bookings to meet or exceed revenue goals.
Maintain a qualified lead pipeline and update account records, contracts, and client communications in the hotel’s sales system.
Partner with Catering, Event Management, Revenue Management, Marketing, and Operations on pricing, availability, and client handoffs.
Stay in touch with clients before and after events to address concerns and earn repeat business.
Prepare weekly and monthly reports on prospecting, bookings, and sales production.
Share market insights during sales and revenue strategy meetings.
Follow Crescent and brand standards for contracts, deposits, and billing.
Represent La Posada at client events, industry functions, and community activities.