Sales Manager

Ulta Beauty, Inc.•Sioux Falls, SD

About The Position

The Sales Manager leads the store’s sales team in support of Ulta Beauty’s mission, vision, and values. The role develops a high-performing team and drives top-line sales growth across categories, while overseeing retail sales, service, and operational processes, excluding boutiques. The Sales Manager is accountable for Net Promoter Score and an exceptional guest experience, with a focus on performance, people, and process. The role calls for a passion for beauty, strong guest service, the ability to learn and teach product knowledge, and the ability to lead and develop a team. The Sales Manager promotes accountability for retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink. They review business reporting, identify opportunities to improve results, support store scheduling and workload planning with the General Manager, and plan and execute in-store events. They also provide makeup applications, skincare analyses, and product demonstrations to guests. The role attracts, hires, retains, and develops associates; fosters an inclusive and collaborative team; provides coaching and feedback; supports ongoing training; and builds professional relationships with brand partners. The Sales Manager ensures compliance with company policies and standards, manages scheduling and task execution, supports inventory control and loss prevention, and communicates business trends and operational needs to field leadership. This position requires a flexible, full-time schedule that includes days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. The work involves continuous mobility throughout the store and frequent bending, pulling, pushing, stooping, reaching, twisting, lifting, and moving items up to 25 pounds. Ulta Beauty will engage in an interactive process to determine whether reasonable accommodation can enable an associate with a disability to perform essential job functions.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience, including driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership management experience, including attracting, developing, and motivating talent; adapting to change and leading others through change; building collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise sound judgment in ambiguous situations, and be flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Promote accountability for retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink.
  • Identify underperforming metrics and develop strategies to improve profitability, sales growth, and business performance.
  • Use store forecasts and payroll budgets to support scheduling, productivity, sales goals, and timely workload completion; communicate scheduling needs to the General Manager.
  • Plan and execute in-store events that support guest experience, brand partner collaboration, sales, and payroll goals.
  • Review and respond to financial and operational reports, store visit results, and audit results.
  • Perform makeup applications, skincare analyses, and product demonstrations for guests.
  • Stay informed about industry trends, products, and services, including their ingredients and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team, and address staffing needs and open positions.
  • Build an engaged team through collaboration, communication, and prioritization of work; foster an inclusive environment that encourages associate growth.
  • Support associate development through training, competency-based feedback, coaching, performance reviews, succession planning, and individual development plans.
  • Participate in ongoing brand and category training and ensure direct reports do the same.
  • Develop professional relationships with brand partners to support shared sales and service goals.
  • Model teamwork and guest service excellence alongside the leadership team by setting priorities, providing direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and delivery of a helpful and friendly guest experience.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use the company scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the company task management tool to prioritize and complete store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss through workplace safety, inventory control, cash management, and loss prevention standards and procedures.
  • Execute inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns; complete theft reporting as needed.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to drive store improvements.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive landscape to field leadership.
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