Sales Manager

Michaels•Alpharetta, GA

12d•Onsite

About The Position

The Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. The role oversees front-end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations. The Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution. The position assists the Store Manager with adherence to Standard Operating Procedures and Company programs, compliance with applicable laws, and execution of Company policies and standards. It provides Manager-on-Duty coverage and supports sales, service, order fulfillment, in-store programs, and operational excellence across assigned departments. The role also trains, coaches, and develops team members and partners in maintaining strong Asset Protection practices. The work involves frequent customer interactions in a fast-paced retail environment. Work hours include nights, weekends, and early mornings. Physical requirements include standing for long periods, moving throughout the store, bending, lifting, carrying, reaching, stretching, climbing ladders or step stools, and repetitive motions. The role may require lifting, carrying, pushing, and pulling merchandise and fixtures weighing up to 25–50 pounds, with or without reasonable accommodation.

Requirements

At least 3 years of retail leadership experience.
Ability to remain standing for long periods and move throughout the store.
Ability to bend, lift, carry, reach, and stretch regularly.
Ability to lift, carry, push, and pull merchandise and fixtures weighing up to 25–50 pounds, with or without reasonable accommodation.
Ability to climb ladders or step stools to stock and retrieve products.
Ability to perform repetitive motions, including scanning items, stocking shelves, and operating POS equipment.
Ability to work in a fast-paced environment with frequent customer interactions.
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

Responsibilities

Assist the Store Manager in leading and managing adherence to Standard Operating Procedures (SOPs) and Company programs to ensure compliance with applicable laws and requirements.
Ensure execution of Company policies and standards, holding the team accountable for store conditions and results.
Model and coach best-in-class Customer Experience and ART of Selling behaviors to drive conversion and customer satisfaction.
Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
Oversee Balloons business, birthday party operations, and other in-store programs and events.
Promote and enroll customers in the Loyalty Rewards Program to drive retention and repeat visits.
Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans and offerings.
Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
Drive efficient execution of BOPIS and Same Day Delivery, ensuring timely order fulfillment and strong omni-channel service.
Support Custom Framing operations, including customer consultations and coordination with the frame shop in select volume frame shops.
Train, coach, and develop team members through structured TM onboarding and ongoing skill-building across assigned departments.
Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.
Perform other duties as assigned.