Sales Manager

Wheelers Family Auto Group • Coloma, WI

8d • Onsite

About The Position

Wheelers Chevrolet of Coloma is seeking a hands-on Sales Manager to lead its sales team. The manager will work on the sales floor, desk deals, coach the team through the sales process, and meet monthly unit and gross targets. The dealership is part of Wheelers Family Auto Group, a family-owned Central Wisconsin group founded in 1964 with six dealerships. It serves Coloma, Waushara County, and surrounding communities and emphasizes transparent pricing and a relaxed buying experience.

Requirements

• At least 3 years of automotive sales experience, including at least 1–2 years desking deals or managing a sales team.
• Solid knowledge of deal structure, retail financing, and leasing.
• A track record of meeting unit and gross targets; candidates should be prepared to share numbers.
• Experience with a dealer CRM and DMS.
• Valid driver's license and an insurable driving record.

Nice To Haves

• GM or Chevrolet sales certifications.
• F&I experience.
• Experience with appraisal and pricing tools such as vAuto.
• Bilingual ability; the language is not specified.

Responsibilities

• Lead, train, and motivate the sales team to achieve monthly unit and gross goals.
• Desk and structure deals, approve pricing, and step in to close sales when needed.
• Appraise trade-ins and coordinate with the Used Car Manager on pricing and inventory aging.
• Work with F&I to keep deals moving and funded on time.
• Manage internet and phone leads with the BDC.
• Monitor CSI scores and resolve escalated customer concerns.
• Recruit, hire, and onboard new sales consultants.
• Ensure every deal complies with federal and Wisconsin dealer, advertising, and finance regulations.

Benefits

• Base salary plus an aggressive bonus plan based on performance and experience.
• Competitive health benefits, including health care, dental, and vision coverage.
• Short-term and long-term disability, critical illness, accident, and life insurance.
• 401(k) with match.
• Paid time off.
• Employee discounts on purchases.
• GM training and room to grow across Wheelers' six Central Wisconsin dealerships.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed