Sales Manager

RDO Equipment Co.•Fort Worth, TX

About The Position

The Sales Manager leads and develops a high-performing sales team, driving growth through strategic sales planning and customer engagement. The role fosters accountability, collaboration, and exceptional customer experiences while supporting profitable growth and long-term brand loyalty. Based in Fort Worth, the position serves customers across the region’s diverse construction industry and helps them maintain efficiency and profitability.

Requirements

  • Previous supervisory or management experience, with the ability to motivate, develop, and lead high-performing teams.
  • Industry and/or heavy equipment retail sales experience and a strong understanding of sales operations and customer relationship management.
  • Strong verbal and written communication skills.
  • Computer skills necessary to support collaboration, efficiency, and business performance.
  • Solid understanding of local market conditions and ability to develop and execute successful sales strategies.
  • Excellent customer service skills and commitment to building long-term customer relationships and delivering solutions.
  • Valid work authorization and ability to work in the U.S. without company sponsorship.

Responsibilities

  • Direct, motivate, coach, and mentor the sales team to achieve company objectives and deliver results.
  • Develop and implement sales plans, establish department benchmarks and budgets, analyze sales performance, and lead initiatives supporting growth and profitability.
  • Build lasting customer relationships by understanding customer needs, resolving concerns, and partnering with store departments to deliver a strong customer experience.
  • Advise, train, and develop sales team members in prospecting, closing, product knowledge, negotiation, territory management, productivity, and gross margin performance.
  • Oversee sales activity reporting, inventory, assets, and allocation of physical, financial, and people resources.
  • Lead the team in using manufacturer programs and products to grow market share while maintaining the company’s reputation and stakeholder relationships.

Benefits

  • Comprehensive benefits package supporting well-being.
  • 100% bonus potential.
  • Team meals, annual Ranger game, and holiday parties.
  • Volunteer opportunities and community engagement activities.
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