Sales Manager

SunOpta • Eden Prairie, MN

12d • Remote

About The Position

SunOpta is seeking a highly motivated, dedicated, and detail-oriented Sales Manager with a strong business development and hunter sales mindset. The role is responsible for identifying and securing new business opportunities with national and regional accounts while cultivating and expanding existing customer relationships. The position supports the company’s growth and market share by pursuing new markets and customers in a fast-paced, high-growth environment.

The Sales Manager directly manages key national and regional accounts across channels such as club, grocery, and foodservice, and categories including aseptic and better-for-you snacks. The role collaborates with internal teams to provide seamless customer experiences, develops strategic account forecasts and sales goals, and serves as a knowledgeable point of contact for the company’s product portfolio and operations. The role is based in Eden Prairie, Minnesota, with remote arrangements available, and requires 30–50% travel.

Requirements

• Bachelor’s degree or equivalent work experience.
• At least 5 years of experience in a selling role in the food and beverage industry, with a strong emphasis on business development.
• Experience with private-label, co-manufacturing, and branded go-to-market solutions.
• Strong analytical mindset and ability to use relationships and data-driven insights to provide customer solutions.
• Collaborative approach and ability to work with internal teams to achieve results.
• Proven understanding and track record of solutions selling.
• Strong problem-solving abilities.
• Ability to manage and execute multiple priorities and adapt to changing operational requirements while pursuing sales targets.
• Self-motivated, able to produce high-quality work with little oversight.
• Excellent organizational skills.
• Strong written and verbal communication skills.
• Excellent interpersonal skills and ability to interact with varied personality types and behaviors with flexibility.
• Ability to work effectively in a high-pressure, fast-paced environment.
• Proficiency in Microsoft Office Suite.
• Ability to travel 30–50%.

Responsibilities

• Directly manage key national and regional accounts for new and existing business opportunities.
• Proactively identify and secure new business through cold-calling, networking, and building pipelines.
• Lead or support contract negotiations and renewals based on contract size and complexity.
• Collaborate with supply chain, quality, accounts receivable, finance, and business management to coordinate customer activity from inquiry through delivery.
• Develop by-SKU forecasts for revenue and velocity for strategic accounts.
• Develop and execute sales goals for revenue and margin targets.
• Track and share performance results and regularly recommend future plans to management.
• Develop expertise in the product portfolio and operations to serve as the main customer contact and provide strategic insight.
• Work with business management to execute and win bids across the portfolio with assigned customers.
• Build and maintain relationships with merchants across key accounts and their product desks.
• Assist in creating category stories for key accounts across portfolios.
• Perform other tasks as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level