Sales Manager

Brasada Ford•San Antonio, TX

About The Position

The Sales Manager is responsible for customer retention and profitability in the sales profit center by hiring, training, and measuring salespeople’s performance and establishing customer-focused sales standards. The role manages new-vehicle sales operations and supports used-vehicle activities, including appraisals, merchandising, reconditioning, wholesaling, and vehicle purchasing at management-approved auctions. The manager oversees department staffing, goals, budgets, inventory, customer follow-up, sales processes, advertising, and vehicle delivery standards. The position manages two subordinate supervisors who oversee up to 20 employees in the New Car Sales Department. It is responsible for the unit’s overall direction, coordination, and evaluation, including hiring, training, work assignment, performance appraisal, rewards and discipline, and resolving complaints and problems in accordance with company policies and applicable laws.

Requirements

High school diploma or equivalent.
Two to four years of related vehicle sales experience and/or training, or an equivalent combination of education and experience.
Ability to read and interpret safety rules, operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or organization employees.
Ability to calculate discounts, interest, commissions, proportions, and percentages, and apply basic algebra and geometry.
Ability to solve practical problems involving concrete variables where limited standardization exists.
Ability to interpret instructions provided in written, oral, diagram, or schedule form.
Manufacturer training.
Valid driver’s license.

Responsibilities

Strive to meet monthly and annual sales, gross, and key expense goals.
Hire, train, motivate, counsel, and monitor new-vehicle sales employees.
Administer the annual operating budget for the new-vehicle sales department.
Keep abreast of and comply with federal, state, and local regulations affecting new-vehicle sales.
Direct and schedule department employees and ensure proper staffing.
Help salespeople set realistic monthly goals and provide support to meet them.
Maintain an accurate daily log of dealership sales activities.
Implement and monitor prospecting, sales-control, and new-vehicle purchaser follow-up systems.
Maintain a customer-focused team environment across sales, delivery, and follow-up.
Conduct daily and weekly sales meetings and communicate across the department and with other departments.
Ensure new-vehicle salespeople understand and follow dealership policies and procedures.
Provide salespeople with ongoing product and training resources.
Oversee salespeople’s efforts to improve the dealership’s image and customer satisfaction ratings.
Work with salespeople on programs to increase new-car gross and F&I penetration.
Develop incentive programs with the dealer and other managers, and help salespeople close deals when needed.
Maintain vehicle delivery standards and ensure delivery includes an introduction to the service department and scheduling of the first service appointment.
Provide the dealer with accurate daily floor-traffic control data.
Process salesperson commission sheets and monitor salespeople’s payroll records.
Review inventory daily to ensure an appropriate mix of grounded stock and efficient turnover.
Recommend new-car inventory by color, model, and equipment to the general sales manager, using customer and market analyses.
Assist the used-vehicle department with trade appraisals as needed and appraise used vehicles.
Direct new-car merchandising and advertising efforts with sales managers and the dealer, and assist with advertising campaigns and promotions.
Ensure used-vehicle salespeople are informed about new inventory and current advertising, including special sales.
Enforce a 60-day turn policy.
Ensure cosmetic and mechanical reconditioning meets dealership cost and time limits.
Plan and control used-vehicle displays and wholesaling activities.
Attend management-approved auctions, purchase vehicles, approve auction paperwork, and provide purchase documentation to the office.
Attend managers’ meetings as requested and maintain a professional appearance.
Manage two subordinate supervisors overseeing up to 20 New Car Sales Department employees; oversee the unit’s direction, coordination, and evaluation.
Interview, hire, train, assign and direct work, appraise performance, reward and discipline employees, and address complaints and resolve problems.