Sales Manager (Pennsylvania)

Green Thumb•Pennsylvania, United States, PA
•Remote

About The Position

Green Thumb is seeking a Sales Manager to oversee its Pennsylvania cannabis program and meet or exceed distribution and revenue growth targets. The role involves maximizing the sales team’s potential, educating customers, developing sales and production strategies, maintaining budgets and sales forecasts, and executing the sales plan. The position suits an extroverted, hands-on person comfortable with frequent calls, driving, and in-person customer interactions in dispensaries. Up to 50% travel throughout Pennsylvania is required. The manager is expected to embody Green Thumb’s people-first culture.

Requirements

  • Bachelor’s degree required.
  • At least 4 years of outside sales experience, preferably in consumer packaged goods, particularly food and beverage.
  • Demonstrated experience exceeding sales quotas.
  • Proven ability to build and execute a sales strategy to generate and develop new business.
  • Experience with P&L and budget management.
  • Working knowledge of Microsoft Office tools.
  • Experience working in sales management systems such as Salesforce.
  • Highly motivated, self-directed, innovative, and able to work independently or as part of a team, with sound judgment, common sense, and resourcefulness.
  • Ability to adapt and thrive in a demanding, fast-paced environment.
  • Strong critical-thinking skills.
  • Professionalism and integrity, including when handling confidential information.
  • Must understand and comply with Green Thumb’s rules, regulations, policies, and procedures.
  • Must have a solid understanding of cannabis laws, rules, and regulations, and a passion for furthering industry and legal knowledge.
  • Must pass all required background checks.
  • Must remain compliant with all legal and company regulations for working in the industry.
  • Must possess a valid driver’s license.
  • Must be at least 21 years of age.
  • Must be approved by the state badging agency to work in the cannabis industry.

Nice To Haves

  • Knowledge of the cannabis industry, regulations, market trends, and competition is highly preferred.
  • Outside sales experience in consumer packaged goods, especially food and beverage, is preferred.

Responsibilities

  • Oversee the sales lifecycle, including forecasting, direct relationship management and development, negotiating buying agreements, lead conversion, deal evaluations, and approvals.
  • Partner with CGM to develop annual and quarterly revenue plans, prepare monthly sales reports by product and channel, evaluate brand and product performance, and develop sales plans.
  • Ensure stores maintain proper inventory levels using sales tools, communication, and in-store visits.
  • Analyze sales drivers and recommend opportunities for incremental growth.
  • Attend cannabis industry trade shows, conferences, conventions, and other professional events to stay informed about industry trends and interact with potential and existing customers.
  • Partner with Finance and Operations on forecasting, revenue targets, budgeting, sales operations processes, and compensation plans.
  • Monitor the market for emerging trends and competition.
  • Work with Branding and Marketing teams to develop advertising strategy and promotional activities.
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