MA Region Sales Manager

Firematic • Milford, MA

20h

About The Position

Firematic is seeking an experienced Sales Manager – Fire Equipment to lead a sales team and drive growth across an assigned territory. This is a hands-on leadership role involving customer relationship development, employee coaching, new-business generation, and profitable sales growth. The manager will work with fire departments, municipalities, contractors, distributors, and industrial customers, while supporting the team in identifying opportunities, strengthening key accounts, and serving customers.

Requirements

• Proven experience leading, coaching, and developing sales professionals with a focus on accountability and results.
• At least 5 years of B2B sales experience.
• Track record of developing new customers, growing existing accounts, building a strong pipeline, and delivering profitable sales growth.
• Strong relationship-building, communication, presentation, negotiation, pricing, and business development skills, with an understanding of margins and profitability.
• Ability to manage a territory, engage in major opportunities, support customers and sales representatives, and manage multiple priorities.
• Proficiency with CRM and Microsoft Office.
• Valid driver's license.
• Willingness to travel.

Nice To Haves

• Fire service experience is highly preferred.
• Experience in fire equipment, fire protection, emergency services, safety equipment, industrial equipment, or a related industry.
• Bachelor's degree; relevant sales, leadership, and industry experience will also be considered.

Responsibilities

• Coach, motivate, and support the sales team; set goals, monitor performance, and help sales professionals succeed.
• Develop and execute territory sales strategies, pursue new business, expand existing accounts, and personally manage customer relationships.
• Build relationships with fire chiefs, municipalities, contractors, distributors, industrial customers, and other key decision-makers.
• Work with sales representatives on major opportunities, customer presentations, product selection, pricing, negotiations, and strategic accounts.
• Manage the sales pipeline, forecasts, revenue, gross profit, and overall territory performance; identify growth opportunities.
• Partner with operations, service, purchasing, finance, manufacturers, and suppliers to fulfill customer commitments and provide a strong customer experience.
• Monitor customer needs, industry trends, competitive activity, new products, pricing, and manufacturer programs.
• Attend trade shows, conferences, demonstrations, and customer events to represent Firematic and build its market presence and relationships.

Benefits

• Competitive base salary with performance-based incentives.
• Health benefits.
• Dental benefits.
• Vision benefits.
• 401(k).
• Paid time off.
• Mileage reimbursement for business travel.
• Professional development and training opportunities.
• Career advancement opportunities within a growing organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager