Sales Manager

Ulta Beauty, Inc.•Lake Charles, LA

About The Position

The Sales Manager (SM) leads a high-performing team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers to deliver top-line sales growth across all categories. The role is accountable for the retail business, excluding boutiques, including sales, service, operational processes, Net Promoter Score, and an exceptional guest experience. The SM drives results through performance, people, and process: meeting sales and service goals, developing associates, and ensuring compliance with standard operating procedures and company standards. The position calls for a passion for beauty, strong guest service, product knowledge, and the ability to lead, influence, and develop a team. The Sales Manager works collaboratively with store leadership, associates, and brand partners to meet business goals, manage payroll and workload, improve store performance, and deliver engaging in-store events. The role also performs makeup applications, skincare analysis, and product demonstrations, and supports training and ongoing professional development. This role requires a flexible, full-time schedule that includes days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. Working conditions involve mobility throughout the store and frequent physical activities including bending, pushing, pulling, reaching, and lifting or moving up to 25 pounds.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Experience driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Proven ability to monitor inventory levels, achieve operational excellence, drive a service culture, and execute merchandising directives.
  • Experience attracting, developing, and motivating talent; adapting to change; developing collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and be flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Promote accountability for retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink goals.
  • Identify underperforming metrics and develop strategies using company programs, tools, and resources to improve profitability and sales.
  • Use store forecasts and payroll budgets to support scheduling, productivity, sales goals, and timely completion of workload; communicate scheduling needs to the General Manager.
  • Plan and execute in-store events that deliver an exceptional guest experience and support sales, collaboration, and payroll goals.
  • Review, analyze, and respond to financial and operational reporting, store visit results, and audit results.
  • Perform makeup applications, skincare analysis, and product demonstrations for guests.
  • Stay informed about industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team and address staffing needs and open positions.
  • Build an engaged, inclusive team through collaboration, communication, and prioritization of work.
  • Support associate development through training, feedback, coaching, performance reviews, succession planning, and individual development plans.
  • Participate in ongoing training, including brand and category education, and ensure direct reports do the same.
  • Build professional relationships with brand partners to support sales and service goals.
  • Model teamwork and guest-service excellence, establish priorities, provide direction and support, and share best practices with the leadership team.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and leadership of a helpful and friendly guest experience.
  • Ensure compliance with company policies, procedures, store standards, and dress code.
  • Use the company scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the company task management tool to prioritize and complete store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss through workplace safety, inventory control, cash management, and loss prevention.
  • Execute inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, product returns, and theft reporting as needed.
  • Support continuous improvement and adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to drive store improvements.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive landscape to field leadership.
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