Sales Manager

Bish's RV•Fairfield, CA

About The Position

The Sales Manager will lead and grow the sales department through continuous improvement and increased dealership market share. The role focuses on coaching, mentoring, and developing a high-performance sales team capable of meeting and exceeding short- and long-term goals. The manager will support a customer-centric sales environment, maximize profitability, manage budgets and inventory, develop marketing strategies, and maintain strong relationships with external vendors. Bish’s RV is a family-owned RV dealership experiencing record growth. The company describes its culture as goal-driven and high-performance, grounded in being genuine, fun, and driven by results. The position offers a dedicated sales department budget, regional support resources, eLearning and management resources, and mentorship from senior sales managers.

Requirements

  • Experience managing a high-volume, revenue-generating sales environment; experience in the RV, automotive, marine, or power sports industry is strongly preferred.
  • Proven success in merchandising, inventory management, shrinkage control, security methods, and understanding consumer buying behaviors.
  • Proven success working in changing environments.
  • Ability to take ownership and align a vision with the organization.
  • Proven success leading action planning and goal achievement.
  • Excellent leadership and project management skills.
  • Strong collaboration skills to work effectively with teams across the organization.

Nice To Haves

  • A college degree in a relevant field is a plus.

Responsibilities

  • Lead and grow the sales department through continuous improvement and increased market share.
  • Coach, mentor, train, and hold the sales team accountable for achieving results, development, and retention.
  • Create a customer-centric environment throughout the sales process and use customer feedback to improve the experience.
  • Drive sales, gross profit, P&L results, and labor cost control.
  • Build and manage a yearly inventory forecast and marketing strategy to reach key market segments.
  • Develop and manage strategic sales plans using events, community activities, and local marketing campaigns.
  • Maintain accurate inventory levels to meet sales goals and accommodate seasonality, while evaluating RV market trends.
  • Monitor and update pricing to maintain market competitiveness.
  • Promote adherence to a proven sales process.
  • Monitor and analyze KPIs, adjusting strategies as needed to achieve goals.
  • Plan and manage budgets with attention to seasonality and cost control.
  • Foster a culture of learning, growth, and innovation.
  • Maintain strong relationships with external vendors and manufacturers.

Benefits

  • Comprehensive benefits package, including medical, vision, dental, and other supplemental coverages.
  • 401(k).
  • Employee discounts.
  • Company-paid life insurance.
  • Gym membership reimbursement.
  • Opportunities for advancement.
  • RV Borrowing Program.
  • Access to a partner insurance agency for personalized quotes and coverage guidance on home, auto, RV, and specialty insurance products.
  • Dedicated budget for the sales department.
  • Access to cross-functional regional support and an eLearning and management resource center.
  • Mentorship from senior sales managers.
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