Sales Manager

Novanta • Dexter, MI

9d • $118,000 - $150,000

About The Position

As Sales Manager, you will lead the General Industry Sales Team as a selling manager, driving personal and team sales performance to achieve growth objectives. You will identify new opportunities, execute sales strategies, grow existing accounts, and contribute to bookings through direct customer engagement. The role also focuses on team performance, efficient workflows, and leading through influence, in collaboration with cross-functional partners to execute commercial strategies and expand market presence. The ideal candidate is based in Western Michigan or is open to relocating there.

Novanta develops engineered components and subsystems for mission-critical applications in healthcare and advanced manufacturing. Its end-effectors support robotic and automated solutions across industries, including automatic tool changing, force-torque sensing, and material removal.

The position requires 50% travel between team members and individual customers. Physical requirements include frequent travel, potentially up to 50–70%, driving for extended periods of up to four hours at a time, air travel, using standard office equipment and technology, and lifting up to 50 pounds. The annual salary range is $118,000 to $150,000 based on full-time employment. Certain positions may be eligible for performance-based incentive compensation and/or long-term incentive programs. Novanta offers a comprehensive benefits package that includes medical, financial, and other programs designed to support quality of life.

Requirements

• Proven field sales leadership experience managing and coaching geographically dispersed sales teams to achieve and exceed revenue, growth, and margin targets.
• Strong B2B sales and account management background, including new business development, key account expansion, and complex opportunity management.
• Bachelor’s degree in business, engineering, or a related field.
• Ability to execute sales strategy through data-driven forecasting, pipeline management, and disciplined use of CRM and sales metrics.
• Customer-centric mindset and ability to uncover customer insights, apply VOC, and deliver differentiated solutions that create measurable value.
• Excellent leadership, communication, and influence skills, including motivating teams, aligning cross-functional stakeholders, and leading through change.
• Ongoing sales, product, and leadership training, with high learning agility to adapt in dynamic, competitive markets.
• Ability to travel frequently, including driving for extended periods of up to four hours at a time and air travel.
• Comfort using standard office equipment and technology, including laptop computers, mobile devices, and CRM tools.
• Ability to lift up to 50 pounds.

Nice To Haves

• Advanced certifications or an MBA.
• Experience with Salesforce.
• Based in Western Michigan or open to relocation to Western Michigan.

Responsibilities

• Serve as the selling manager for the General Industry Sales Team, with revenue responsibility in addition to team leadership.
• Lead, coach, and develop sales professionals to achieve revenue targets.
• Identify and pursue new business opportunities while managing and growing existing key accounts.
• Develop and maintain relationships with key customers, partners, and internal stakeholders.
• Monitor and analyze sales metrics to identify trends, risks, and areas for improvement.
• Allocate resources and collaborate cross-functionally to execute sales strategies and business objectives.
• Support new product introduction (NPI) commercialization and achieve NPI sales targets.
• Drive team engagement, performance, and retention.
• Build and lead high-performing, inclusive teams by setting clear expectations, empowering individuals, and driving accountability, engagement, and retention.
• Champion customer value and innovation by leveraging voice of the customer (VOC), market insight, and business acumen to deliver differentiated solutions and anticipate trends.
• Drive strategic execution and results through prioritization, data-driven decision-making, execution rigor, and agility in complex, fast-changing environments.

Benefits

• Comprehensive benefits package, including medical, financial, and other programs designed to support quality of life.
• Certain positions may be eligible for performance-based incentive compensation and/or long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager