Sales Manager

Ulta Beauty, Inc.•Fargo, ND

About The Position

The Sales Manager (SM) leads a high-performing store team in support of Ulta Beauty’s mission, vision, and values. The SM is responsible for sales, service, and operational processes across the retail business, excluding boutiques, and is accountable for Net Promoter Score and an exceptional guest experience. The role focuses on performance, people, and process, including sales growth, in-store events, guest service, associate training, standard operating procedures, and compliance. It requires a passion for the beauty industry, strong results orientation, guest-service skills, product knowledge, and the ability to lead, influence, and develop a team. The SM oversees Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers. Responsibilities include driving sales and profitability, managing staffing and payroll needs in coordination with the General Manager, analyzing financial and operational reporting, planning store events, and performing makeup applications, skincare analysis, and product demonstrations. The SM also hires and develops talent, fosters an inclusive and collaborative environment, builds brand partner relationships, and ensures associates receive ongoing training. The role ensures compliance with company policies and operating standards; manages schedules, attendance, store workload, inventory, cash, safety, and loss prevention; and supports adoption of company initiatives and technology. The position requires a flexible full-time schedule that includes days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. Work involves continuous mobility and object handling throughout the store, frequent bending and reaching, and lifting or moving up to 25 pounds.

Requirements

2–3+ years of fast-paced retail management or other relevant work experience.
Financial management experience, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
Leadership experience attracting, developing, and motivating talent; adapting to change and leading others through change; building collaborative relationships; and leading and influencing a team.
Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
Excellent written and verbal communication skills.
Strong collaboration and interpersonal skills.
Strong organizational skills and ability to manage multiple tasks.
Ability to react under pressure, exercise good judgment in ambiguous situations, and remain flexible and adaptable.
Ability to work a flexible full-time schedule that includes days, evenings, weekends, and holidays.
Ability to attend corporate business meetings and conferences.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Promote accountability for retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink.
Identify underperforming metrics and develop strategies to improve profitability, operational excellence, and top-line sales growth.
Use store forecasts and payroll budgets to support scheduling and workload needs, communicating those needs to the General Manager.
Plan and execute in-store events that enhance guest experience and meet sales and payroll goals.
Review and respond to financial and operational reporting, store visit results, and audit results.
Perform makeup applications, skincare analysis, and product demonstrations for guests.
Stay informed about industry trends, products, and services and their ingredients and benefits.
Maintain regular attendance and hold store associates accountable to the attendance policy.
Attract, hire, and retain diverse talent and address staffing needs and open positions.
Build an engaged team through collaboration, communication, and prioritization of work.
Create an inclusive environment that supports associate growth and engagement.
Support associate development through training, feedback, coaching, performance reviews, succession planning, and development plans.
Participate in ongoing training and ensure direct reports participate in training, including brand and category education.
Develop professional brand partner relationships to support sales and service goals.
Work with the leadership team to establish priorities, provide direction and support, share best practices, and model teamwork and guest-service excellence.
Execute the Guest Engagement Leader program through business ownership, associate coaching, and leadership of a helpful and friendly guest experience.
Ensure store compliance with company policies, procedures, standards, and dress code.
Use the company scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
Use the company task management tool to prioritize and execute workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
Protect company assets and minimize loss by enforcing workplace safety, inventory control, cash management, and loss-prevention standards.
Execute inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns; complete theft reporting as needed.
Support adoption of company initiatives and technology and ensure store tasks are completed.
Use company programs, tools, and resources to improve store performance.
Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive information to field leadership.