Sales Manager

Ulta Beauty, Inc.•Lawton, OK

About The Position

The Sales Manager leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers to grow sales across store categories, excluding boutiques. The role is accountable for sales, service, operational processes, Net Promoter Score, and delivering an exceptional guest experience. The Sales Manager drives business performance through sales and events, guest service and associate training, and adherence to operating procedures and compliance standards. The position calls for results-oriented leadership, a passion for beauty, strong guest service, product knowledge, and the ability to lead, influence, and develop a team. The Sales Manager champions Ulta Beauty’s mission, vision, and values. They develop a high-performing, engaged team; manage performance against sales, loyalty, payroll, and operational goals; and support store scheduling, events, training, and associate development. They also ensure policy compliance, effective inventory and loss-prevention practices, and timely execution of store tasks and company initiatives.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Demonstrated financial management ability, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience with inventory monitoring, operational excellence, service culture, and merchandising directives.
  • Leadership experience attracting, developing, and motivating talent; adapting to and leading through change; developing collaborative relationships; and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Promote accountability for retail and service sales, guest loyalty, payroll, omni-channel performance, and retail shrink goals.
  • Identify underperforming metrics and develop strategies to improve profitability, operational excellence, and sales growth.
  • Use store forecasts and payroll budgets to support scheduling, productivity, sales goals, and timely completion of workload; communicate scheduling needs to the General Manager.
  • Plan and execute in-store events that support the guest experience, brand collaboration, sales goals, and payroll goals.
  • Review and respond to financial and operational reports, store visit results, and audits.
  • Perform makeup applications, skincare analyses, and product demonstrations to support sales and guest service.
  • Stay informed about industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team and address staffing needs and open positions.
  • Build an engaged team through collaboration, communication, and prioritization of work.
  • Create an inclusive environment that supports associate growth and engagement.
  • Support associate development through training, feedback, coaching, performance reviews, succession planning, and individual development plans.
  • Participate in ongoing brand and category training and ensure direct reports do the same.
  • Build professional brand partner relationships that support sales and service goals.
  • Work alongside the leadership team to establish priorities, provide direction and support, and share best practices.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and a helpful guest experience.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use company scheduling and task management tools to manage schedules and attendance and prioritize store workload.
  • Protect company assets and minimize loss by maintaining safety, inventory control, cash management, and loss-prevention standards.
  • Execute inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns; complete theft reporting as needed.
  • Support adoption of company initiatives and technology and ensure store tasks are completed.
  • Use company programs, tools, and resources to improve store performance.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive information to field leadership.
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