Sales Manager

Village Handcrafted Cabinetry•Lansdale, PA

About The Position

Village Handcrafted Cabinetry is seeking an experienced Sales Manager to develop and maintain relationships with prospective customers, convert qualified leads into new business, and drive revenue growth. The role leads sales strategy and operations, including setting and monitoring targets, KPIs, and pipeline metrics; identifying market opportunities; and balancing new customer acquisition with growth in existing architect, designer, and contractor relationships. The Sales Manager owns pricing strategy and deal structure within established margin targets, scope guidelines, and approval thresholds, and partners with executive leadership on pricing, product mix, and margin optimization. Sold work must align with production capacity, delivery timelines, and craftsmanship standards. The position oversees a consistent sales process from lead qualification through close and handoff, along with pipeline and backlog visibility, forecasting, estimating, proposals, and bid reviews. It uses CRM tools and works closely with Production, Operations, and Project Management to support accurate, profitable sales and smooth project execution. The Sales Manager also manages key accounts and client relationships, represents the company at trade shows and industry events, and monitors market trends, competitor activity, and client feedback. The role requires regular travel, including occasional overnight travel, and attendance at trade shows and networking events. The employee is expected to represent the company professionally, support teamwork and effective communication, uphold company policies and ethical standards, and demonstrate the values of Quality, Customer Satisfaction, Integrity, Teamwork, and Community.

Requirements

At least 5 years of outside sales experience.
A proven track record of converting sales leads into new accounts and revenue.
Experience selling to kitchen and bath dealers, designers, architects, builders, or contractors.
Strong knowledge of cabinetry products, construction, finishes, and customization options.
Ability to manage the full sales cycle, including presentations, negotiations, and closing.
Experience attending trade shows and developing customer relationships.
Proficiency in Microsoft Office Suite and CRM software.
Excellent verbal and written communication, relationship-building, organizational, and time-management skills.
Strong sales, negotiation, and closing skills, with the ability to generate revenue.
Ability to build lasting relationships with new and existing customers.
Ability to work independently, manage a sales territory and multiple opportunities, and meet established goals.
Ability to collaborate effectively with internal departments, cross-functional teams, and senior leadership.
Valid driver's license, reliable transportation, and willingness to travel regularly, including occasional overnight travel.
Ability to manage multiple tasks and prioritize effectively.
Strong analytical skills and strategic thinking abilities.
Bachelor's degree in Business, Sales, Marketing, or a related field, or equivalent professional experience.
Ability to perform the essential duties satisfactorily; reasonable accommodation may be made for individuals with disabilities.

Nice To Haves

Outside sales experience in custom cabinetry, kitchen and bath, millwork, or related building products.

Responsibilities

Develop and execute a comprehensive sales strategy to achieve short- and long-term revenue goals.
Establish and monitor sales targets, KPIs, and pipeline metrics to drive accountability and performance.
Identify new market segments and growth opportunities.
Balance new client acquisition with expansion of existing architect, designer, and contractor relationships, emphasizing repeatable, high-margin project work.
Collaborate with executive leadership on pricing, product mix, and margin optimization strategies.
Own pricing strategy and deal structure within established margin targets, scope guidelines, and approval thresholds.
Ensure sold work aligns with production capacity, delivery timelines, and craftsmanship standards in partnership with Operations and Production leadership.
Define, implement, and improve the sales process from lead qualification through close and handoff.
Maintain disciplined pipeline management, backlog visibility, and reliable forecasting.
Oversee estimating, proposals, and bid reviews for accuracy, profitability, and alignment with production capacity.
Partner with Production and Project Management to ensure smooth handoff from sales to execution.
Use CRM tools to manage leads, pipeline visibility, and forecast accuracy.
Build and maintain relationships with architects, designers, contractors, and high-value clients.
Oversee key account management and support an exceptional client experience throughout the project lifecycle.
Represent the company at trade shows, networking events, and professional associations.
Monitor market trends, competitor activity, and client feedback to inform sales strategy, pricing, and market positioning.
Present products effectively and communicate their value to prospective customers.
Manage a sales territory, multiple sales opportunities, and established sales goals.
Travel regularly, including occasional overnight travel, and attend industry events.
Represent the company positively and professionally; encourage teamwork, communicate pertinent information effectively, uphold ethical standards and company policies, and demonstrate the company's guiding values.