Sales Manager

Swickard Oakland Corporation • Oakland, CA

9d • $72,000 - $150,000 • Onsite

About The Position

Audi Oakland, part of Swickard Auto Group, is hiring a Sales Manager to lead the sales floor at its Oakland, California dealership. The manager will desk deals, manage sales consultant performance, and maintain a polished, pressure-free guest experience from first contact through vehicle delivery. The role emphasizes accurate and integrity-focused deal structuring, coaching, CRM discipline, and accountability to sales and service metrics.

The Sales Manager will work with the finance team to support clean deal handoffs, oversee floor coverage and staffing, and recruit and onboard consultants with the General Manager. The position is suited to an experienced franchised-dealership sales or desk manager; Audi, Volkswagen, or other luxury-brand management experience is an advantage. Swickard describes a career path toward GSM and General Manager roles across its dealership group.

Requirements

• At least 2 years of Sales Manager or desk manager experience at a franchised dealership.
• Confident deal-desk skills, including structuring deals quickly and accurately while maintaining the guest relationship.
• Coaching-first leadership and the ability to develop sales consultants.
• Strong CRM discipline, including consistent follow-up and modeling that behavior.
• Valid driver's license and clean driving record.

Nice To Haves

• Audi, Volkswagen, or luxury-brand sales management experience.
• Experience with CDK, Reynolds & Reynolds, DealerSocket, Tekion, or an equivalent DMS.

Responsibilities

• Lead the sales floor, desk deals, manage consultant performance, and uphold the guest experience from first contact through delivery.
• Coach and develop sales consultants through regular one-on-ones, CRM reviews, and clear performance expectations.
• Structure deals accurately and with integrity, presenting options that serve guests while protecting store gross.
• Track and hold the team accountable to closing ratio, units, gross per vehicle, lead response time, and CRM compliance.
• Partner with finance on clean deal handoffs and a smooth purchase process.
• Manage floor coverage, scheduling, and staffing.
• Recruit, interview, and onboard sales consultants with the General Manager.
• Handle guest escalations with composure and a solution-first approach.

Benefits

• Medical, dental, and vision insurance.
• Life insurance and supplemental coverage options.
• Paid time off and paid holidays.
• Career path to GSM and General Manager roles across a 40+ dealership organization.
• Employee vehicle purchase and service discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed