Sales Manager

Ulta Beauty, Inc.•New Braunfels, TX

About The Position

The Sales Manager leads through Ulta Beauty’s mission, vision, and values to build a high-performing team that consistently delivers top-line sales growth across all categories. The role leads Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers, and is accountable for the store’s retail business except boutiques, including sales, service, operational processes, Net Promoter Score, and the guest experience. The Sales Manager drives results through performance, people, and process, requiring a passion for beauty, strong guest service, product knowledge, and the ability to lead, influence, and develop a team. The role oversees sales and service performance, payroll, store scheduling, events, reporting, and operational execution. It attracts and develops talent, supports associate training and performance, and builds effective relationships with brand partners and field leadership. The Sales Manager ensures compliance with company policies and standards, protects company assets, manages inventory and loss prevention processes, and supports the adoption of company initiatives and technology. The position requires a flexible, full-time schedule that includes days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. Work involves continuous mobility around the store and frequent physical tasks, including bending, pushing, pulling, reaching, twisting, and lifting or moving up to 25 pounds.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership experience attracting, developing, and motivating talent; adapting to change; building collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to respond under pressure, use sound judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule including days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Lead a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers, and oversee the store’s retail business except boutiques.
  • Promote accountability for retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink.
  • Analyze business metrics and reporting, identify underperforming areas, and develop strategies to improve sales, profitability, and operations.
  • Support store scheduling needs by using forecasts and payroll budgets, and communicate those needs to the General Manager.
  • Plan and execute in-store events to improve the guest experience and achieve sales and payroll goals.
  • Perform makeup applications, skincare analysis, and product demonstrations for guests.
  • Stay informed about industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team, and address staffing needs and open positions.
  • Build an engaged, inclusive team through collaboration, communication, and prioritization of work.
  • Support associate development through training, coaching, feedback, performance reviews, succession planning, and development plans.
  • Participate in ongoing training and ensure direct reports do so as well.
  • Build professional relationships with brand partners to support shared sales and service goals.
  • Collaborate with the leadership team to set priorities, provide direction, and share best practices.
  • Execute the Guest Engagement Leader program and coach associates to deliver a helpful, friendly guest experience and meet store performance goals.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use company scheduling and task management tools to manage schedules, attendance, and store workload.
  • Protect company assets and minimize loss through workplace safety, inventory control, cash management, and loss prevention practices.
  • Execute inventory control processes and complete theft reporting as necessary.
  • Support adoption of company initiatives and technology and ensure store tasks are completed.
  • Use company programs, tools, and resources to improve store performance.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive conditions to field leadership.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service