Sales Manager

Village Handcrafted Cabinetry•Lansdale, PA

About The Position

Village Handcrafted Cabinetry is seeking an experienced Sales Manager to develop and maintain relationships with prospective customers, convert qualified leads into new business, and drive revenue growth. The role leads sales strategy and operations, manages key client relationships, and coordinates with executive leadership, Operations, Production, and Project Management to ensure sold work meets margin, capacity, delivery, and craftsmanship expectations. The Sales Manager oversees the sales process from lead qualification through close and handoff, including pipeline management, forecasting, estimating, proposals, and bid reviews. The role also represents the company at industry events and monitors market trends, competitor activity, and client feedback to inform sales strategy and positioning. The employee is expected to represent the company professionally and uphold its values of Quality, Customer Satisfaction, Integrity, Teamwork, and Community.

Requirements

At least 5 years of outside sales experience; custom cabinetry, kitchen and bath, millwork, or related building-products experience is preferred.
Proven track record converting sales leads into new accounts and revenue.
Experience selling to kitchen and bath dealers, designers, architects, builders, or contractors.
Strong knowledge of cabinetry products, construction, finishes, and customization options.
Demonstrated ability to manage the full sales cycle, including presentations, negotiations, and closing.
Experience attending trade shows and developing customer relationships.
Proficiency in Microsoft Office Suite and CRM software.
Excellent verbal and written communication, relationship-building, organizational, and time-management skills.
Ability to work independently, manage a sales territory and multiple opportunities, prioritize effectively, and meet sales goals.
Valid driver's license, reliable transportation, and willingness to travel regularly, including occasional overnight travel.
Ability to collaborate effectively with internal departments, cross-functional teams, and senior leadership.
Strong analytical skills and strategic thinking abilities.
Bachelor's degree in Business, Sales, Marketing, or a related field, or equivalent professional experience.

Nice To Haves

Outside sales experience in custom cabinetry, kitchen and bath, millwork, or related building products.

Responsibilities

Develop and execute a comprehensive sales strategy to achieve short- and long-term revenue goals.
Establish and monitor sales targets, KPIs, and pipeline metrics to promote accountability and performance.
Identify new market segments and growth opportunities.
Balance new client acquisition with expansion of existing architect, designer, and contractor relationships, emphasizing repeatable, high-margin project work.
Collaborate with executive leadership on pricing, product mix, and margin optimization.
Own pricing strategy and deal structure within established margin targets, scope guidelines, and approval thresholds.
Coordinate with Operations and Production leadership to ensure sold work aligns with production capacity, delivery timelines, and craftsmanship standards.
Define, implement, and improve a consistent sales process from lead qualification through close and handoff.
Manage the pipeline, backlog visibility, and forecast reliability.
Oversee estimating, proposals, and bid reviews for accuracy, profitability, and alignment with production capacity.
Partner with Production and Project Management to ensure smooth handoffs from sales to execution.
Use CRM tools to manage leads, pipeline visibility, and forecast accuracy.
Build and maintain relationships with architects, designers, contractors, and high-value clients.
Oversee key account management and support an exceptional client experience throughout the project lifecycle.
Represent the company at trade shows, networking events, and professional associations.
Monitor market trends, competitor activity, and client feedback to inform sales strategy, pricing decisions, and market positioning.
Manage a sales territory, multiple sales opportunities, and established sales goals.
Travel regularly, including occasional overnight travel, and attend trade shows and industry events.
Represent the company positively and professionally, encourage teamwork, communicate pertinent information promptly, uphold ethical standards and company policies, and demonstrate the company's guiding values.