Sales Manager

Ulta Beauty, Inc.•Rock Hill, SC

About The Position

The Sales Manager leads a high-performing store team to deliver sales growth and an exceptional guest experience, while advancing Ulta Beauty’s mission, vision, and values. The role leads Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for the store’s retail business outside of boutiques, including sales, service, operational processes, Net Promoter Score, and guest experience. The manager drives performance through sales, NPS, and in-store events; develops associates through guest-service leadership and training; and ensures execution of standard operating procedures and compliance standards. The Sales Manager promotes accountability for retail and service sales, guest loyalty, payroll, omnichannel performance, and shrink. They analyze business reporting, develop strategies to improve results, plan and execute in-store events, support scheduling and workload completion, and perform makeup applications, skincare analysis, and product demonstrations. They recruit and develop talent, build an inclusive and engaged team, coach and review performance, support succession and development planning, and foster collaboration with brand partners and store leadership. The role also ensures compliance with company policies, procedures, dress code, and operating standards; uses scheduling and task-management tools; oversees inventory, cash management, workplace safety, and loss prevention; and communicates business trends and operational needs to field leadership. The position requires a flexible full-time schedule including days, evenings, weekends, and holidays, and attendance at corporate business meetings and conferences. Work involves continuous mobility and object handling, frequent bending and other movements, and frequent lifting or moving of up to 25 pounds.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership experience attracting, developing, and motivating talent; adapting to change; building collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, use good judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to meet the role’s physical demands, including frequent lifting or moving of up to 25 pounds.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Promote accountability for store goals related to retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink.
  • Identify underperforming metrics and develop strategies using company programs, tools, and resources to improve profitability and sales.
  • Use store forecasts and payroll budgets to support scheduling, maximize productivity, and complete workload within budget and on time.
  • Plan and execute in-store events that support guest experience, brand collaboration, and sales and payroll goals.
  • Review and respond to financial and operational reporting, store visits, and audit results.
  • Perform makeup applications, skincare analysis, and product demonstrations for guests.
  • Stay informed about beauty industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team and address staffing needs and open positions.
  • Build an engaged team through collaboration, communication, and prioritization of work.
  • Create an inclusive environment that encourages associate growth and engagement.
  • Support associate development through training, feedback, coaching, performance reviews, succession planning, and individual development plans.
  • Participate in ongoing training and ensure direct reports do so, including brand and category education.
  • Develop professional brand-partner relationships that support sales and service goals.
  • Model teamwork and guest-service excellence with the leadership team by setting priorities, giving direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program and coach associates to deliver a helpful and friendly guest experience and meet store performance goals.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use the company scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the task-management tool to prioritize and execute store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining workplace safety, inventory control, cash management, and loss-prevention standards.
  • Execute inventory control processes, including handling known theft, damages, hazardous waste, adjustments, and returns, and complete theft reporting as needed.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to drive store improvements.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive conditions to field leadership.
  • Attend corporate business meetings and conferences.
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