Sales Manager

Ulta Beauty, Inc.•Prattville, AL

About The Position

The Sales Manager leads the store’s sales team in support of Ulta Beauty’s mission, vision, and values. The role develops a high-performing team and drives top-line sales growth across categories. The Sales Manager leads Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for the retail business except boutiques, including sales, guest service, and operational processes. The role is accountable for Net Promoter Score and an exceptional guest experience, with a focus on performance, people, and process. It calls for a results-oriented leader with a passion for beauty, strong guest service, the ability to learn and teach product knowledge, and the ability to lead, influence, and develop a team. The Sales Manager promotes accountability for sales, guest loyalty, payroll, omni-channel performance, and retail shrink. They review business reporting, identify opportunities to improve results, coordinate scheduling and payroll needs with the General Manager, and plan and execute in-store events. The position also includes providing beauty services and product demonstrations, staying informed about industry trends, and maintaining attendance expectations. The role attracts, hires, and retains talent; supports associate training, coaching, performance reviews, and development; fosters an inclusive, collaborative team; and builds relationships with brand partners. The Sales Manager ensures store compliance with policies and standards, coordinates schedules and workload, supports inventory and loss-prevention processes, protects company assets, and communicates business trends and operational needs to field leadership. The position requires a flexible full-time schedule that may include days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. The work involves continuous mobility and coordination throughout the store, frequent bending and other movements, and frequent lifting or moving of items up to 25 pounds.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Experience driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Proven ability to monitor inventory levels, achieve operational excellence, drive a service culture, and execute merchandising directives.
  • Experience attracting, developing, and motivating talent; adapting to change; developing collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, including point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and be flexible and adaptable.
  • Ability to work a flexible full-time schedule that includes days, evenings, weekends, and holidays.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Lead the store’s Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers, and develop a high-performing team.
  • Promote accountability for retail and service sales, guest loyalty, payroll, omni-channel performance, and retail shrink.
  • Identify underperforming metrics and develop strategies to improve profitability, sales, and business results.
  • Use store forecasts and payroll budgets to support scheduling needs and communicate them to the General Manager.
  • Plan and execute in-store events that support the guest experience, collaboration, and sales and payroll goals.
  • Review and respond to financial and operational reporting, store visit results, and audit results.
  • Perform makeup applications, skincare analysis, and product demonstrations for guests.
  • Stay informed about industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain talent, and address staffing needs and open positions.
  • Build an engaged team through collaboration, communication, inclusivity, and prioritization of work.
  • Support associate development through training, feedback, coaching, performance reviews, succession planning, and development plans.
  • Participate in ongoing training and ensure direct reports do so as well.
  • Establish collaborative professional relationships with brand partners.
  • Work alongside the leadership team to set priorities, provide direction, and model teamwork and guest service excellence.
  • Execute the Guest Engagement Leader program and coach associates to deliver a helpful, friendly guest experience and achieve store performance goals.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use company scheduling tools to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use task management tools to prioritize and execute store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining safety, inventory control, cash management, and loss-prevention standards.
  • Execute inventory control processes and complete theft reporting as necessary.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to drive store improvements.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive conditions to field leadership.
  • Attend corporate business meetings and conferences.
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