Sales Manager, Private Events

ASM Global•Los Angeles, CA

1d•$75,000•Onsite

About The Position

The Event Sales Manager will be responsible for generating private event revenue from sales through various outreach channels including their own network of contacts and incoming leads. Additionally, the event sales manager will coordinate and collaborate with the food & beverage team to ensure seamless transition from a sale to execution of all events. The Event Sales Manager reports to the General Manager.

Requirements

Bachelor’s Degree in a related area of study preferred and 2-3 years’ related experience (sports, attractions, or hotel industry preferred)
Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally
Proficient in Microsoft Office and Adobe
Able to make individual sales while effectively managing a sales team
Able to simultaneously manage a high level of detail across multiple projects
Able to work independently and manage time effectively
Able to balance internal priorities with client expectations
Resourceful, innovative and forward-thinking, with an entrepreneurial spirit
Expertise in financial analysis and planning, budgeting, and marketing
Working knowledge of local/regional markets, venue operations, and special events industries
Ability to work in a fast-paced environment and manage multiple tasks simultaneously
Ability to effectively evaluate risks and liabilities of special events and venue rentals
Be adept at negotiating with clients when required within the guidelines set
Excellent self-accountability for high personal standards of conduct and professionalism
Process-oriented, highly organized, fast/accurate, works well under pressure and meet deadlines
Excellent interpersonal and communication skills
Advanced computer skills, including proficiency in spreadsheet, database, and word processing programs
Experience in a union work environment preferred

Responsibilities

Exceed monthly and yearly revenue targets set forth by General Manager
Build relationships to provide repeat business
Proactively create opportunities for new business with existing customers
Provide superior and professional customer service to clients
Perform some responsibilities on day of events, including entertaining clients and fulfilling large group commitments
Communicate regularly with food & beverage team and provide updates on market trends or needs for sales offerings
Participate as needed in planning of event with F&B team to ensure sale meets operation expectations
Provide event client feedback to food & beverage team after events
Maintain the required number of outbound sales calls set by General Manager
Research, analyze, and develop special event profit generating opportunities
Proactively solicit new business by, among other things, making sales calls and presentations, attending local trade shows, and engaging in other client prospecting in order to increase the size of the Organization’s potential client database
Create leads and develop long-term relationships in the event planning, production, and promotion communities, and with other relevant companies, organizations, and groups
Prepare and provide required reports to the General Manager including special event revenue reports, profit and loss statements, sales recaps, and departmental projections
Obtain feedback from clients following each special event to determine and analyze client satisfaction, Organizational performance, and event-related risks and liabilities
Perform other related duties, tasks, and responsibilities as required.