Sales Executive - Michigan

Restaurant Technologies•Lansing, MI

About The Position

Restaurant Technologies is hiring a Sales Executive to acquire new customers among independent and small-chain restaurants and hospitality businesses. The role owns the full sales journey, from prospecting and qualifying opportunities through closing, installation, and the beginning of service. Sales Executives build and manage a pipeline, prospect consistently, sell consultatively, and develop strong relationships with customers and operations teams to support successful installations and long-term customer advocacy. The ideal candidate is based in Central Michigan and covers Grand Rapids, Kalamazoo, Lansing, Battle Creek, and cities along Lake Michigan. The territory excludes Detroit and Greater Detroit. The position involves daily driving and minimal overnight travel.

Requirements

  • At least 1 year of field sales prospecting and cold-calling experience.
  • Strong time-management skills and a structured approach to prospecting.
  • Coachable and tenacious, with a track record of meeting or exceeding goals.
  • Consultative sales experience, including discovery, value articulation, and engaging decision-makers.
  • Experience building relationships with customers, networks, and internal teams.
  • Proficiency with Microsoft Office and strong CRM experience.
  • Ability to drive daily using a personal vehicle within the designated territory; a valid driver's license and insurance are required.
  • Ability to travel overnight occasionally.

Nice To Haves

  • 3+ years of field sales experience.
  • Proven field sales success in the restaurant or hospitality industry.
  • Salesforce experience.
  • Bachelor's degree in Sales or Business, or equivalent.

Responsibilities

  • Build and manage an accurately forecasted Salesforce pipeline, advance deals through each stage, and prioritize opportunities aligned with revenue goals.
  • Prospect through pre-call research, route planning, kitchen walk-throughs, and meaningful meetings with decision-makers.
  • Qualify opportunities by confirming kitchen feasibility, decision-makers, buying criteria, and customer needs through discovery.
  • Validate customer pain points and present value-driven business cases to advance opportunities.
  • Own the sales cycle from first contact to signature, close profitable deals, and meet monthly and quarterly acquisition targets.
  • Support customers through installation, partner with operations to track installation progress, conduct post-install check-ins, encourage adoption, and obtain referrals.
  • Build customer advocacy through consistent touchpoints, use LinkedIn and social media and local partnerships, and attend internal sales meetings and external networking events.
  • Structure workdays, maintain accurate CRM records, and use planning tools to maximize efficiency.
  • Maintain product knowledge and share best practices.

Benefits

  • Professional development.
  • Competitive health care coverage.
  • Incentives.
  • A healthy work-life balance.
  • A flexible and supportive work environment.
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