Account Executive, Sponsorship Sales (Michigan State University)

Playfly Sports • East Lansing, MI

3d • Onsite

About The Position

Playfly Sports is seeking an Account Executive, Sponsorship Sales to join Michigan State Sports Properties in East Lansing, Michigan. The role assists the General Manager in pitching and closing enterprise partnership agreements between the university and Playfly, generating incremental sponsorship revenue to meet and exceed individual and team goals, and supporting current clients and sponsors during game days and non-sporting events.

The Account Executive develops and executes sales plans, identifies and pursues prospective sponsors, and closes new and renewal corporate sponsorships. The role creates proposals and presentations, drafts and negotiates contracts, builds integrated partnership packages with a focus on digital and mobile sales, and supports contract deliverables for university partners and sponsors. It also represents the university sports property, the university, and Playfly professionally and stays current on sports sponsorship market trends.

The position is on-site in East Lansing, Michigan. It requires availability to travel for client presentations and work nights and weekends around sporting events, as well as the ability to lift up to 50 pounds and sit, stand, and walk up stairs.

Requirements

• Bachelor’s degree required.
• 2–3 years of sponsorship sales experience required.
• Proven experience meeting assigned sales quotas.
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients.
• Proficient professional sales presentation skills.
• Outstanding communication skills for interacting with clients, operational leaders, and senior executives.
• Passion for the college sports and athletics industry.
• Ability to lift up to 50 pounds.
• Ability to sit, stand, and walk up stairs.
• Availability to travel for client presentations.
• Availability to work nights and weekends around sporting events.

Nice To Haves

• Experience with integrated and conceptual sales.

Responsibilities

• Assist in developing and executing a sales plan to meet individual and team revenue targets.
• Identify and perform outreach to potential sponsors by networking with university stakeholders and business partners and researching local, regional, and national companies.
• Prospect, meet, and close new and renewal corporate sponsorships.
• Develop and present sales decks and presentations for new marketing partners.
• Create sales proposals and draft and negotiate contracts.
• Entertain and cultivate sponsors in non-game-related settings.
• Represent the university sports property, the university, and Playfly Sports Properties professionally.
• Research the sports sponsorship industry and stay current with relevant market trends and conditions.
• Provide dynamic integrated partnership packages, with a focus on digital and mobile sales.
• Support team members with contract deliverables to ensure a best-in-class experience for university partners and sponsors.
• Perform other job-related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level