Sales Enablement Manager

Similarweb•Burlington, MA

18h•$100,000 - $135,000•Hybrid

About The Position

Similarweb is seeking a Sales Enablement Manager to drive global go-to-market strategy and project management. Reporting to the Director of Sales Excellence, this role will help regional leadership define go-to-market strategy and lead execution through training, playbooks, and projects that upskill customer-facing teams. The position supports a global customer base across industries and use cases and focuses on improving performance and preparing teams to succeed. The Sales Enablement Manager will identify operational and commercial gaps, assess skills needs, develop learning solutions, and lead enablement programs. The role partners with regional general managers, sales leaders, representatives, and cross-functional stakeholders to strengthen sales excellence, improve ways of working, and keep go-to-market teams informed about business and industry developments. The position also owns enablement programs and role-specific centers of excellence, and contributes to projects and events such as the annual SKO. The role is based in the Burlington, Massachusetts area, with the ability to work partially from home. Similarweb describes its workplace as collaborative and emphasizes in-office face-to-face collaboration. The listed base salary range is $100,000 to $135,000, plus benefits.

Requirements

At least 3 years of experience in sales enablement.
Strong understanding of the sales environment, including sales content, tools, and training.
Strong storytelling, communication, and presentation skills.
Ability to work under pressure in a fast-paced environment.
At least 5 years in customer-facing go-to-market roles, with demonstrated target attainment in the relevant role discipline.
Expertise in one or more core go-to-market disciplines: SDR, Sales, Account Management, or Customer Success.
Excellent problem-solving skills and strong aptitude for content design and delivery.
Clear and accurate verbal and written communication, engaging presentation ability, and excellent interpersonal skills.
Ability to drive enablement strategy end to end, from analysis and design through execution, measurement, and iteration.
Strong relationship-building and stakeholder-management skills, including the ability to work with senior leaders and lead sessions or discussions.
Proactive, self-starting approach and ability to excel in a fast-paced, demanding, and fluid environment.

Nice To Haves

Experience closing large, complex deals and managing large accounts, preferably in Enterprise or Strategic Sales.
A bachelor's degree in Management, Psychology, Sociology, Learning Technologies, or a relevant field.
Experience in enablement, sales operations, revenue operations, or sales excellence.
Experience working at a top-tier management consulting firm.
Enjoyment of public speaking or presenting on stage.

Responsibilities

Identify operational and commercial gaps and opportunities, suggest solutions, and prioritize initiatives.
Map skills gaps across the go-to-market team and develop learning approaches to strengthen expertise.
Collaborate with regional general managers, sales leaders, and representatives to improve performance through enablement programs and training sessions.
Own a role center of excellence by defining expectations, key performance indicators, activities, and a day in the life for SDRs, Sales Managers, Customer Success Managers, and Account Managers.
Lead operational excellence initiatives to improve ways of working, build and implement playbooks, and manage essential cross-functional routines within the go-to-market organization.
Own and lead the global agenda and excellence programs for a region.
Serve as an internal thought leader on sales excellence and contribute to defining organizational best practices.
Partner with go-to-market leadership and management to organize and deliver internal projects, initiatives, and events, including the annual SKO.
Own, build, and drive adoption of global sales enablement training, including onboarding boot camps for BDRs, Sales Representatives, Account Managers, and Customer Success Managers.
Provide ongoing training and development based on gap analysis.
Work with go-to-market managers to design and create sales certification programs.
Ensure the BDR team maximizes the use of tools and resources intended to help it reach its potential.
Partner with stakeholders across Marketing, Strategy, Product, and other business areas to keep go-to-market teams informed about key company and industry updates.
Create and execute learning solutions and programs.