Sales Director

Clearwater at South Bay•Torrance, CA

21d•$40 - $43•Onsite

About The Position

The Sales Director oversees rental sales for all community apartments and is responsible for maintaining budgeted occupancy and revenue. The role manages leads from initial inquiry through move-in in accordance with applicable regulations and company policies, monitors market trends and competitors, and builds relationships with outside referral sources to increase community awareness and generate leads. The Sales Director collaborates with the Executive Director and other leadership teams on sales and marketing plans, budgets, events, and community operations.

Requirements

Bachelor’s degree in communications, public relations, marketing, or a related field, or a combination of education and sales experience in senior living, hospitality, or a related industry.
Three to five years of successful sales experience in senior living, hospitality, or a related industry.
Background clearances as required by government regulations.
Must meet health requirements, including TB.

Nice To Haves

First Aid Certification, CPR, or BLS.

Responsibilities

Manage community rental sales and maintain budgeted occupancy and revenue by generating qualified inquiries, referrals, tours, and appropriate closing rates.
Conduct daily property walkthroughs to ensure the community is ready for guests.
Coordinate the move-in process, including lead generation, tours, qualification, and final move-in.
Prepare pre-call plans and sales strategies for presentations and prospective leads.
Collaborate with the Executive Director and leadership teams to ensure associates understand sales and marketing and to address necessary changes.
Establish and maintain relationships with industry influencers, community partners, and strategic partners to generate ongoing referrals and opportunities.
Plan personal visits and calls to advance relationships toward referral status.
Plan and conduct internal events showcasing the community, including local market-area events.
Maintain a referral database with contact information, communication details, and statuses.
Create, update, and manage the quarterly Sales and Marketing Plan with the Executive Director.
Develop annual operating budgets and execute the Annual Sales and Marketing Plan, including short- and long-range goals.
Complete monthly spend-downs to ensure budget compliance.
Collect and evaluate market research, monitor trends and competition, and adjust marketing strategy as conditions change.
Maintain current knowledge of local market trends and competitors to support effective sales and marketing plans.