Sales Director

MCR Hotels•Milwaukee, WI

24d

About The Position

The Sales Director is responsible for driving group bookings, occupancy, average daily rate (ADR), market share, and hotel profitability at Courtyard Milwaukee Downtown. The role oversees the hotel sales function and supports the operational aspects of booked business, including proposals, contracts, customer correspondence, and group event management. The Sales Director builds and maintains relationships with clients and other business sources, represents the hotel in the local community and industry, and supports a clean, friendly, well-organized, and safe hotel environment with a focus on guest satisfaction. The position requires collaboration with the revenue and pricing team, proactive business development, and the ability to manage multiple tasks independently. It may involve travel to meet clients, frequent property tours, and attending hotel-required meetings or functions outside typical office hours. The role also includes general MCR expectations around guest relations, teamwork, clear communication, and willingness to support business and guest needs beyond traditional role boundaries.

Requirements

Positive attitude and willingness to learn.
Highly developed verbal and written communication skills in English.
Ability to influence others, negotiate, provide friendly service, and use professional selling skills.
Ability to work independently while managing multiple tasks simultaneously.
Attention to detail, ability to meet deadlines, and strong organization and presentation skills.
Ability to read and interpret business records, statistical reports, safety rules, operating and maintenance instructions, and procedure manuals in English.
Ability to write routine reports, correspondence, business letters, summaries, and reports in English using prescribed formats and appropriate grammar and style.
Ability to speak effectively in English before groups such as customers or employees.
Ability to stand or remain stationary for long periods, approximately 3–4 hours at a time.
Ability to operate computers and office machinery, perform 10-key operation and data entry, use a telephone, and manually manipulate objects, tools, or controls.
Ability to visually inspect details at close and long range and frequently walk around the property to give tours.
Previous supervisory experience preferred.
Progressive experience in the hospitality, hotel, restaurant, or service industry, including Rooms and Food & Beverage departments, preferred.

Nice To Haves

Bachelor’s or Associate’s degree preferred.
Previous supervisory experience preferred.
Progressive experience in the hospitality, hotel, restaurant, or service industry, including Rooms and Food & Beverage departments, preferred.

Responsibilities

Develop quantifiable action plans and conduct site inspections to meet and exceed group booking goals.
Develop and execute strategic plans to increase occupancy and average daily rate (ADR).
Coordinate with the revenue and pricing team to build pipelines for key dates and soft periods, secure new business, and grow annual market share.
Maximize total revenues and control expenses to meet or exceed hotel profitability objectives.
Oversee hotel sales operations, including sales, follow-up, and sales administration.
Support operational aspects of booked business by generating proposals, writing contracts, and preparing customer correspondence.
Oversee event management for group bookings and ensure a seamless on-property experience for contracted customers.
Maintain a clean, spotless, well-organized, and safe hotel and support strong guest satisfaction scores.
Build and maintain professional relationships with clients, third-party meeting planners, referral sites, and other lead sources.
Represent the hotel positively in the local community and industry through site visits, trade shows, and sales calls.
Attend meetings and other functions required by the hotel or management, including those outside typical office hours.
Provide friendly guest service, handle challenging guest situations with urgency, and support guest satisfaction.
Communicate clearly, honestly, and professionally with team members and collaborate across roles to support guests and the workplace.