Sales Director

Sona•San Francisco, CA

20d•$350,000 - $420,000•Hybrid

About The Position

Sona is hiring a Sales Director to lead its US sales team in San Francisco as the company significantly scales its US operations. Reporting to the VP Sales, this high-impact leadership role owns a core part of the organization during a pivotal stage of growth. The Sales Director will coach Account Executives through complex enterprise deals, run the weekly pipeline and forecasting rhythm, and ensure consistent use of the sales process. The role will scale the team by hiring strong representatives, raising execution standards, and adapting how the team works as the US business grows. The Director will help the team navigate buying committees involving senior executives, procurement, and day-to-day operators, and bring insights from deals to Product and Marketing. The role will also identify opportunities in the US market. It is suited to a people-focused leader seeking meaningful ownership and increasing responsibility as the team delivers results. Sona describes itself as an AI-native workforce management platform for frontline organizations. It has raised over $100 million, serves more than 100 enterprise customers across the UK and US, and has offices in London, New York, San Francisco, Austin, and Lisbon.

Requirements

At least 2 years of experience leading a sales team, with a record of coaching representatives to meet and exceed quota.
Experience selling to enterprise customers and navigating long sales cycles with multiple stakeholders.
Clear communication skills, from front-line managers to the C-suite.
Operational rigor in pipeline management, forecasting, and sales metrics.
Passion for developing people and raising the standard of a team.
A builder mindset, with ownership, speed, and an interest in scaling with a growing company.
Genuine interest in AI and how it is changing frontline operations.
Interest in building a generational company and taking on a high-impact leadership role.

Responsibilities

Hire, coach, and develop a team of Account Executives, setting clear expectations and a high standard.
Run the weekly operating rhythm, including pipeline inspection, deal reviews, and forecast calls.
Work alongside Account Executives on strategic enterprise deals, helping them engage multiple senior stakeholders and close.
Lead the team in applying the sales process consistently and provide feedback as it is adapted for the US market.
Own pipeline coverage, forecast accuracy, and CRM data quality, and report on them to the VP Sales.
Work with Enablement to shorten ramp time for new representatives and scale the team as US operations grow.
Identify new market opportunities and use cases across US accounts.
Bring customer feedback from live deals to Product and Marketing.