Sales Director, Senior Living

Riverbend at Farmington•Farmington, CT
•$75,000 - $90,000

About The Position

The Sales Director drives the senior living community’s occupancy and revenue goals through strategic sales and marketing efforts. The role calls for a dynamic, compassionate individual with an understanding of the senior living industry and the ability to connect personally with prospective residents and their families. Candidates with experience in healthcare and/or customer service will also be considered. The Sales Director manages the sales process from initial inquiry through move-in, works with the community management team, and represents the community at local events and networking groups.

Requirements

  • Demonstrated success in achieving sales goals and managing a sales team.
  • Strong understanding of the senior living market and the needs and concerns of seniors and their families.
  • Excellent communication, interpersonal, and presentation skills.
  • Proven ability to build and maintain relationships with potential residents, families, and referral sources.
  • Strategic thinking and ability to analyze data and trends to inform decisions.
  • Alignment with the values of integrity, compassion, and respect.
  • Ability to work flexible hours, including evenings and weekends as needed.
  • Criminal background screening is required.

Nice To Haves

  • Experience in healthcare and/or customer service.

Responsibilities

  • Build and maintain strong relationships with prospective residents, families, and referral sources.
  • Conduct tours for potential residents and their families, explaining the community, its services, and lifestyle.
  • Analyze market trends and competitor activity to identify opportunities and challenges.
  • Collaborate with the community management team to align sales strategies with operational capabilities.
  • Manage the sales process from inquiry through move-in, ensuring a smooth and positive experience for new residents.
  • Maintain accurate and timely reports on sales activities, conversion rates, and other key metrics.
  • Represent the community at external events and local networking groups to promote its services and establish a strong community presence.

Benefits

  • Competitive salary plus generous commission.
  • Flexible work schedule.
  • Paid holidays, vacation, and personal days.
  • Health insurance plans for employees and dependents.
  • 401(k) plan with company match.
  • Continuous learning and advancement opportunities.
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