Sales Director

Upwave•New York, NY

2d•$125,000 - $150,000•Onsite

About The Position

Upwave is a leading measurement company focused on measuring and optimizing upper funnel campaigns. Their AI-driven platform helps marketers maximize brand spend by measuring Brand Lift, validating Brand Reach, and identifying Brand Optimization opportunities across various channels. Upwave is a profitable, growth-stage company backed by venture investors and AdTech leaders. They are seeking a Sales Director to join their buy-side business, focusing on brands and their agencies. This revenue-growth oriented role involves leveraging existing platform partnerships to build direct brand and agency relationships. The position is based in New York.

Requirements

8+ years of experience selling in digital media, adtech, or measurement.
A proven track record of closing new business.
Established relationships on the buy-side, including brand marketers, insights leaders, and agency planners and investment teams.
Experience selling measurement solutions, not just impressions.
Ability to discuss brand lift methodology credibly without immediate reliance on a solutions engineer.
Skill in simplifying complex technical product information for busy buyers.

Nice To Haves

Understanding of how platform buying has influenced measurement decision-makers.
Experience with linear or cross-platform measurement.
Fluency in using AI tools and leveraging them for productivity in a previous role.
A passion for helping advertisers prove the effectiveness of their brand spend.

Responsibilities

Own a named list of brands and their agencies, focusing on winning new logos and growing existing customers.
Sell measurement solutions to brand and insights leads, media directors, and their teams, rather than media itself.
Build and manage a robust pipeline through proactive prospecting, relationship development, and consultative solution selling.
Partner closely with internal teams (Marketing, Product, and Customer Success) to ensure seamless onboarding and customer satisfaction.
Represent Upwave in the market at industry events, in trade press, and in discussions about brand measurement.