Sales Director

Cima Senior Living•Mineral Wells, TX

22d•$60,000 - $65,000•Onsite

About The Position

Lakewell Court, part of Cima Senior Living in Mineral Wells, Texas, is hiring a full-time Sales Director to lead community sales and marketing initiatives for its assisted living and memory care setting. The role focuses on driving occupancy, building relationships with referral sources and community partners, and strengthening the community’s brand and reputation. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional weekends and evenings as needed.

Requirements

Excellent communication and interpersonal skills, with the ability to build relationships with residents, families, and staff.
Customer-focused mindset and a caring, compassionate approach to working with seniors.
Self-motivated and results-driven, with strong organizational, problem-solving, and conflict-management skills.
Ability to work independently while effectively managing time and priorities.
2–4 years of experience; senior living sales experience is preferred.
Valid driver’s license.
At least 18 years of age.

Nice To Haves

Bachelor’s degree in business, marketing, or a related field.
Experience in senior living sales.

Responsibilities

Lead and execute community sales and marketing initiatives to drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and achievement of census and budget goals.
Develop and implement quarterly marketing plans with leadership, incorporating outreach strategies, market trends, strengths and weaknesses, and performance tracking.
Build referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
Manage social media and online reviews to enhance the community’s brand and reputation.
Coordinate move-ins and maintain marketing materials and reports.
Uphold confidentiality and professional standards.