Sales Director

Life Care Services•Calabasas, CA

20d

About The Position

The Sales Director is responsible for planning, developing, directing, and coordinating marketing and sales for independent living, assisted living, and memory care residences at The Livelle, a new Life Plan/CCRC being developed in Woodland Hills within the City of Los Angeles and scheduled to open in 2028. The role includes direct sales, managing team performance, and overseeing lead generation through advertising, referral development, and events. The position reports to the Director of Operations Management. The director manages sales activity and performance goals, develops and executes marketing plans, oversees budgets and advertising, ensures prospect inquiries receive timely follow-up, and maintains accurate reports and CRM records. The role also hires, trains, coaches, evaluates, and manages sales and marketing personnel; participates in community leadership and training; and maintains effective relationships with LCS, the owner, project managers, prospects, and the local community. Travel is estimated at 0–10%.

Requirements

Bachelor's degree or equivalent experience.
At least 6 years of related experience.
At least 2 years of sales or public relations experience.
At least 2 years of experience managing a team.
Excellent verbal and written communication skills, including the ability to communicate and present in person, in writing, and by telephone to audiences of all sizes.
Proficiency with Microsoft Office and CRM applications.
Working knowledge of regulations that affect the industry.
Experience successfully developing or maintaining a department budget.

Nice To Haves

Senior living experience.

Responsibilities

Meet personal and team performance goals by managing sales activity and ensuring sales and closing goals are met.
Use Direct Sales Performance Indicators (DSPI) to set goals and identify strengths and areas for improvement.
Plan, develop, and execute community independent living occupancy development, including annual marketing planning in collaboration with LCS Senior Living Marketing and Sales team members.
Execute sales, marketing, referral, and advertising objectives and strategies in the annual marketing plan.
Participate in developing and manage the Promotion and Sales budget.
Ensure timely and accurate data entry into Salesforce, C3 Linc, or other community-specific systems.
Maintain effective communication with LCS Development Project Managers, the owner, and LCS leadership team members.
Ensure prospect inquiries are managed and receive timely follow-up within designated time frames.
Prepare and maintain accurate, timely reports.
Stay informed about operational, competitive, company, local, and market information to respond effectively to inquiries and support community integration.
Follow the LCS Senior Living Marketing and Sales Quality Standards Manual and applicable logo-use guidelines to maintain brand consistency.
Plan and execute seminars and events with team members as identified in the marketing plan.
Select, train, evaluate, and counsel marketing and sales department personnel.
Review staff commission payments for accuracy and submit them timely according to the payroll processing calendar.
Manage the advertising agency and advertising plan.
Attend and lead in-services and community training sessions as needed.
Participate as an active member of the community leadership team and in the orientation and training of community directors and staff.
Lead and manage the team, including hiring, training, coaching, evaluating performance, allocating compensation, handling employee relations issues, and managing terminations.
Perform other duties and responsibilities as assigned.