Sales Director

Clearwater at South Bay•Torrance, CA

21d•Onsite

About The Position

The Sales Director oversees rental sales for all community apartments and is responsible for maintaining budgeted occupancy and revenue. The role manages leads from initial inquiry through move-in, monitors market trends and competitors, and builds relationships with outside referral sources to increase community awareness and generate leads. The Sales Director also collaborates with the Executive Director and other leadership teams on sales and marketing plans, budgets, and community events, while ensuring compliance with applicable regulations and company policies. The position is based in a senior living community in Torrance, California, pays $40.00–$43.00 per hour, and follows a Tuesday–Saturday schedule.

Requirements

Bachelor’s degree in communications, public relations, marketing, or a related field, or a combination of education and sales experience in senior living, hospitality, or a related industry.
Three to five years of successful sales experience in senior living, hospitality, or a related industry.
Background clearances as required by government regulations.
Must meet health requirements, including TB.

Nice To Haves

First Aid Certification, CPR, or BLS certification preferred.

Responsibilities

Oversee community rental sales and maintain budgeted occupancy and revenue by generating qualified inquiries, referrals, tours, and required closing rates.
Conduct daily property walkthroughs to ensure the community is ready for guests.
Facilitate the move-in process, from lead generation and coordinating tours through qualification and final move-in.
Develop pre-call plans and presentation strategies to advance leads toward sales.
Collaborate with the Executive Director and other leadership teams to ensure community associates understand sales and marketing and to address needed changes.
Identify, establish, and maintain positive relationships with industry influencers, community partners, and strategic partners to generate ongoing referrals and opportunities.
Plan personal visits and calls to advance relationships to referral status.
Plan and conduct internal events to showcase the community, including local market-area events.
Maintain a referral database with contact information, communication details, and statuses.
Create, update, and manage the quarterly Sales and Marketing Plan in collaboration with the Executive Director.
Develop annual operating budgets and execute the Annual Sales and Marketing Plan, including short- and long-range goals.
Complete monthly spend-downs to ensure budget compliance.
Collect and evaluate market research to understand trends and competition, and adjust marketing strategy as needed.
Maintain current knowledge of local market trends and competitors to help develop and execute effective sales and marketing plans.