Sales Director

Asbury Village•Calabasas, CA

20d•$120,000 - $150,000

About The Position

The Marketing and Sales Director plans, develops, directs, and coordinates marketing and sales for independent living, assisted living, and memory care residences at The Livelle, a new Life Plan/CCRC being developed in Woodland Hills within the City of Los Angeles and scheduled to open in 2028. The role is responsible for direct sales, team performance, and lead generation programs, including advertising, referral development, and events. It reports to the Director of Operations Management. The Director oversees sales and occupancy development, executes the annual marketing plan, manages the promotion and sales budget, and ensures effective prospect follow-up, accurate reporting, brand consistency, and compliance with LCS standards. The role also leads, trains, evaluates, and manages marketing and sales personnel and participates in community leadership, training, and orientation activities. Travel frequency is 0–10%.

Requirements

Bachelor's degree or equivalent experience.
At least 6 years of related experience, including at least 2 years in sales or public relations and at least 2 years managing a team.
Excellent verbal and written communication skills, including the ability to communicate and present in person, in writing, and by telephone to audiences of all sizes.
Proficiency with computer software, including Microsoft Office and CRM applications.
Working knowledge of regulations that impact the industry.
Experience successfully developing and maintaining a department budget.

Nice To Haves

Senior living experience.

Responsibilities

Meet personal and team performance goals by managing sales activity and ensuring sales and closing goals are met.
Use Direct Sales Performance Indicators (DSPI) to set goals and identify strengths or areas for improvement.
Plan, develop, and execute independent living occupancy development, including annual marketing planning in collaboration with LCS Senior Living Marketing and Sales team members.
Execute sales, marketing, referral, and advertising objectives and strategies in the annual marketing plan.
Participate in developing and manage the Promotion and Sales budget.
Ensure timely and accurate data entry in Salesforce, C3 Linc, or other community-specific systems.
Maintain effective communication with LCS Development Project Managers, the Owner, and LCS leadership team members.
Ensure prospect inquiries are managed and followed up on within designated time frames.
Prepare and maintain accurate and timely reports.
Stay current on operational, competitive, and company information to respond effectively to prospects and community contacts.
Monitor local events and market trends and build connections with administration, staff, residents, and the community to support integration of the local community with future residents where appropriate.
Follow Life Care Services standards in the LCS Senior Living Marketing and Sales Quality Standards Manual.
Maintain community and organizational brand consistency by following logo usage guidelines.
Plan and execute seminars and events with team members as outlined in the marketing plan.
Select, train, evaluate, and counsel marketing and sales department personnel.
Review staff commission payments for accuracy and submit them to the compensation team on time and in accordance with the payroll processing calendar.
Manage the advertising agency and advertising plan.
Attend and lead in-services and community training sessions as needed.
Participate as an active member of the community leadership team.
Participate in the orientation and training of community directors and their staff as they are hired.
Lead and manage the team, including hiring, training, coaching, performance evaluation, compensation allocation, employee relations, and terminations.
Perform other duties and responsibilities as assigned.