Sales Director

Sonida Senior Living•North Richland Hills, TX
•Onsite

About The Position

The Sales Director works at The Wellington at North Richland Hills, a Sonida Senior Living community providing Independent Living. The role supports community occupancy, revenue, and sales goals by developing and implementing marketing plans, responding to prospective resident inquiries, and guiding prospects through the sales and move-in process. The Sales Director collaborates with the Executive Director, Regional Director of Sales, and Community Managers to achieve budgeted census and per diem targets and maintain a waiting list for available apartments.

Requirements

  • A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
  • High school diploma required.

Nice To Haves

  • College credits or a degree preferred; alternatively, satisfy state experience requirements.

Responsibilities

  • Support the Executive Director in increasing occupancy, meeting budgeted occupancy and revenue, and maintaining a waiting list for available apartments.
  • Stay current on relevant operational and competitive-analysis data and company information to respond effectively to lead inquiries.
  • Achieve community sales objectives and move-in goals identified by the Executive Director and Regional Director of Sales, including annual budgeted census and per diem targets.
  • Develop and implement marketing plans for the community, refining the detailed plan quarterly for review by the Regional Director of Sales/Marketing.
  • Recommend solutions that match prospective residents’ needs, address objections by demonstrating benefits, and negotiate mutually beneficial outcomes.
  • Work with appropriate Community Managers to finalize residency contracts, ensuring sales efforts are proportionate to their urgency and appropriateness for the community.
  • Ensure a smooth transition for residents from the sales process through move-in.

Benefits

  • Robust sales incentive program.
  • Flexible scheduling.
  • Cutting-edge technology, including Microsoft Power BI.
  • Company support for educational and learning opportunities.
  • Paid referral programs for team member and resident referrals.
  • Medical, dental, vision, and life/disability insurance.
  • 401(k) retirement savings with a discretionary match determined each year based on company performance.
  • Employee Assistance Program.
  • Dependent Care and FSA savings accounts.
  • PTO available from day one.
  • Paid training.
  • Competitive wage/salary.
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