Sales Director, US

ASSA ABLOY • Orlando, FL

2d • Hybrid

About The Position

ASSA ABLOY Global Solutions, part of the ASSA ABLOY Group, is a leader in access solutions. Traka Americas, a division of Global Solutions, specializes in intelligent key management systems and locker solutions for various markets including Healthcare, Education, Commercial Enterprise, Critical Infrastructure, Government, and Hospitality & Gaming. Traka products secure, manage, and audit keys and equipment for businesses of all sizes. The Sales Director, US will lead a team of Regional Sales Managers to drive growth, develop strategic plans, strengthen customer relationships, and work cross-functionally to deliver integrated solutions. This role focuses on building scalable systems to expand market reach and maximize growth potential. The position reports to the VP of Sales & Business Development and leads a team of 7 Regional Sales Managers, with potential for expansion. Daily activities include coaching the sales team, engaging with customers, developing proposals, and collaborating with various internal teams to ensure a seamless customer experience. The role also involves gathering market insights, providing product feedback, and acting as a thought leader in the access control and facilities management space. This is a highly visible, customer-facing leadership role requiring professionalism, communication, and collaboration, setting a standard for excellence and fostering a performance-driven culture.

Requirements

• 10+ years of experience in security technology, access control, or related technical sales environment.
• 5+ years of sales leadership experience, with a proven ability to lead teams and manage sales operations effectively.
• Demonstrated success coaching and developing individuals to achieve high performance and professional growth.
• Strong track record of meeting or exceeding revenue targets in a technical, project-based sales environment.
• Deep technical acumen with the ability to confidently position and demonstrate integrated hardware and software solutions.
• Proven experience in B2B solution selling, sales engineering, or security system design.
• Exceptional interpersonal and leadership skills, with a high degree of integrity, humility, and emotional intelligence.
• Strong ability to build and sustain long-term relationships with end users, partners, and key stakeholders.
• Proficiency with Salesforce or similar CRM platforms, with a disciplined approach to pipeline and opportunity management.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) for analysis, reporting, and presentations.
• Highly organized and self-directed, with strong prioritization and time management capabilities in a fast-paced environment.
• Normal, corrective vision range; ability to see color and to distinguish letters, numbers and symbols.
• Frequently required to sit, stand, walk, talk, hear, bend and reach.
• Ability to work with graphic display units, touchscreens, etc.
• Ability to lift, roll and carry demo equipment up to 50 lbs during travels - plane, vehicle, etc
• Ability to travel and sit on a plane or car for extended hours

Responsibilities

• Lead, coach, and develop a team of U.S. Regional Sales Managers, fostering a high-performance, accountable, and collaborative sales culture.
• Define and execute strategic growth plans across key U.S. segments including government, education, healthcare, data centers, and enterprise accounts.
• Recruit, onboard, and develop high-caliber talent to support continued growth and territorial expansion.
• Set clear performance expectations, objectives, and KPIs, conducting regular performance reviews to drive accountability, development, and results.
• Partner with your team on complex, consultative opportunities — shaping solution design, pricing, and commercial models to win and deliver long-term value.
• Partner with Sales Engineering and Operations to ensure solutions are well-scoped, proposals are compelling, and delivery meets customer expectations.
• Collaborate with Account Management to drive expansion within existing accounts, developing strategies for upsell, cross-sell, and service/maintenance programs that maximize customer lifetime value.
• Drive disciplined pipeline management through regular deal reviews and accurate forecasting within Salesforce CRM.
• Build and maintain a strong, balanced pipeline with a focus on high-quality opportunities, progression, and conversion.
• Collaborate with Sales Operations and Business Systems teams to continuously improve sales processes, pipeline structure, and forecasting rigor.
• Develop and embed systems and best practices through scalable sales playbooks, training programs, and coaching frameworks that enable consistent execution and elevate team performance.
• Act as the voice of the customer, providing insights and feedback to Product Management and Engineering to support innovation and differentiation.
• Build strong internal partnerships across ASSA ABLOY to drive cross-selling, share best practices, and unlock incremental growth opportunities.
• Expand strategic partnerships with system integrators and OEMs to unlock new growth opportunities.
• Work closely with Marketing to design targeted campaigns, strengthen sales enablement, and generate demand in priority sectors.
• Represent Traka at industry events, trade shows, and customer forums to strengthen brand presence and thought leadership.
• Deliver impactful presentations, demonstrations, and consultative engagements that clearly articulate and reinforce Traka’s value.
• Maintain strong market, industry, and product knowledge to identify emerging trends and opportunities.
• Manage T&E against an assigned budget.
• Travel regularly to support team success, customer engagement, and business growth across the U.S. Estimated travel expectation should be confirmed based on business needs. Estimated travel up to 50%

Benefits

• 15 days PTO in addition to federal holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401k option
• Company credit card for business travel expenses (per travel and expense policy)
• Laptop
• Cell phone (for company use)
• Modern office work environment with free drinks and snacks
• Opportunity to see the continental USA and other parts of the world

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed