Sales Development Representative (SDR)

HowGood • Brooklyn, NY

12h

About The Position

HowGood is an independent research company and SaaS platform with the world's largest database on food product sustainability. Its Latis platform assesses more than 33,000 ingredients across eight sustainability metrics and helps food brands, retailers, restaurants, and ingredient suppliers measure, reduce, report, and communicate environmental and social impact. HowGood is backed by FirstMark.

The Sales Development Representative will open conversations with food and CPG companies that need credible sustainability data and generate qualified first meetings for Account Executives. As a founding member of HowGood's SDR team, the role will work directly with the Head of Sales, help create the team's playbook, and convert suppliers joining HowGood through SupplierConnect into sales conversations.

Success is primarily measured by qualified meetings held per month. A meeting qualifies when it meets the agreed criteria, the prospect attends, and the opportunity advances to the next sales stage. Ramp targets are 2–3 qualified meetings held during days 1–30, 4–6 during days 31–60, and 6–8 per month from days 61–90 onward. Activity, reply rates, and meeting-to-opportunity conversion are also tracked.

The role is based at the Brooklyn, NY office, in Europe, or remotely. Applications must include a resume or LinkedIn profile, a cover letter, outbound results from the applicant's last role (meetings booked per month and conversion), and a short cold email introducing HowGood to the Head of Sustainability at a mid-size CPG brand.

Requirements

• Prior prospecting experience in an SDR or BDR role and prior quota-carrying experience, ideally at a B2B SaaS or data company.
• Demonstrable performance metrics, such as meetings booked, quota attainment, and pipeline sourced.
• Creative approach to outbound messaging.
• Comfort with daily cold calling and persistence when prospects decline.
• Hands-on experience with prospecting and AI tools, such as Apollo, Clay, Amplemarket, or AI research assistants.

Nice To Haves

• Experience selling into food, CPG, retail, or supply chain companies.
• Familiarity with sustainability topics such as carbon accounting, Scope 3 emissions, or ESG reporting.
• Experience selling to enterprise accounts with multiple stakeholders.
• A second language for European prospects; German, French, Spanish, and Italian are preferred.

Responsibilities

• Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers.
• Cold call, email, and message sustainability, R&D, procurement, and commercial leaders daily using creative outreach.
• Research SupplierConnect accounts, identify the appropriate buyer, and start sales conversations.
• Identify buying signals, including climate commitments, Scope 3 reporting deadlines, retailer data requests, and sustainability hires.
• Qualify meetings against agreed criteria before placing them on an Account Executive's calendar, and provide clear handoff notes.
• Use AI tools to research accounts, personalize outreach, and maintain accurate CRM records daily.
• Test messaging by segment, track conversion, and share results with the sales team each week.
• Build initial outreach sequences, refine messaging based on reply data, own a segment after ramp-up, and report on what is working.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Flexible paid time off
• Three months of paid parental leave
• Time off to volunteer
• Support for continued education
• Variable compensation: $100,000 to $115,000 OTE, paid on qualified meetings held that advance to opportunity

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed