Sales - Sales Development Representative, SDR

Jam Industries•Novato, CA

About The Position

The Sales Development Representative (SDR) generates and qualifies leads for the sales team and also quotes and closes sales. The role identifies potential customers, initiates contact, and nurtures relationships to create sales opportunities, helping drive revenue growth through a steady pipeline of qualified leads. It requires strong communication, persistence, strategic thinking about lead generation and qualification, and an energetic, motivated approach to contributing to a sales team.

Requirements

  • Proven track record in lead generation and qualification, with experience as a Sales Development Representative or in a similar role.
  • Exceptional verbal and written communication skills, including the ability to engage potential customers and articulate value propositions effectively.
  • Strong research skills and the ability to quickly identify and qualify potential leads.
  • High energy, enthusiasm, a goal-oriented mindset, and a passion for driving revenue growth.
  • Self-starter able to work independently, prioritize tasks, and manage time efficiently.
  • Experience with CRM systems, such as Salesforce or NetSuite, and proficiency in Microsoft Office Suite.
  • Ability to build relationships and handle objections with persistence and resilience.
  • Ability to travel occasionally for events, conferences, and networking opportunities.
  • Strong analytical skills and ability to track and report on key performance metrics.
  • High level of integrity, work ethic, and commitment to continuous learning and improvement.

Nice To Haves

  • Bachelor’s degree in business, marketing, or a related field is preferred but not required.

Responsibilities

  • Generate and qualify leads to create sales opportunities for the broader sales team.
  • Research and identify potential customers through business directories, web searches, digital resources, and networking events.
  • Communicate with potential customers by phone, email, and other digital channels to understand their needs and qualify them as leads.
  • Collaborate with the sales team to develop strategic approaches for nurturing leads and converting them into qualified opportunities.
  • Track and analyze performance metrics, including lead conversion rates and the effectiveness of outreach strategies.
  • Maintain a thorough understanding of products, including updates and competitive positioning.
  • Build and maintain a robust pipeline of leads, entering accurate and timely information into CRM systems.
  • Overcome objections and build strong relationships with prospects to foster trust and loyalty.
  • Attend and represent the company at trade shows, conferences, and other networking events as needed.
  • Work closely with marketing to align lead generation efforts with company goals and campaigns.
  • Quote and close sales.
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