Sales Development Representative, Account Expansion (Existing Customers)

Granum • Atlanta, GA

8d • $55,000 - $90,000 • Remote

About The Position

Granum is hiring its founding Sales Development Representative for Account Expansion and LMN Pay. The role focuses on helping existing customers realize more value from Granum by identifying opportunities to adopt products they are not currently using, especially its invoicing and payments solution, and generating expansion revenue. This is relationship-based outreach to current customers rather than cold calling into a new market.

The representative reports to the Sr. Director of Sales and collaborates with Customer Success, Onboarding, and the Payments team to identify appropriate opportunities, coordinate warm handoffs, and help clients use the full platform. As the first person in this role, the representative will also help shape the account-expansion playbook, including messaging and handoff processes. The role requires high-volume, phone-first outreach supported by email and sequences, along with disciplined activity and pipeline tracking in Salesforce.

Granum provides software and implementation support for landscapers and arborists across North America. The company describes its culture as collaborative, innovative, supportive, and impact-oriented. The position is remote, as indicated by the job posting’s #LI-Remote tag. Compensation depends on location: Canada-based candidates receive a base salary of CAD $65,000–$70,000 plus CAD $20,000 on-target commission; U.S.-based candidates receive a base salary of USD $55,000–$60,000 plus USD $30,000 on-target commission.

Requirements

• Previous experience in sales, customer success, or account management; upsell or expansion experience is especially relevant.
• Personable, energetic, and genuinely enjoys speaking with people.
• Able to move naturally from casual conversation to a substantive business conversation.
• Goals-oriented and motivated by achieving targets.
• Organized and disciplined in managing high-volume outreach.
• Able to work in a fast-paced, collaborative environment and receive feedback well.
• Able to learn a product quickly and discuss it confidently.
• Interested in building a career in sales.
• Must have authorization to work for any employer in Canada or the U.S. without company sponsorship.

Nice To Haves

• Experience selling payments solutions to small and midsize businesses.
• Experience selling into the green industry, including landscaping, tree care, or snow and ice removal.

Responsibilities

• Call existing customers to identify and qualify expansion opportunities, focusing on upselling and cross-selling the invoicing and payments product.
• Drive adoption conversations with customers who have not activated key Granum features.
• Qualify and book expansion meetings for the Customer Success team, generating pipeline within the existing customer base.
• Conduct high-volume, phone-first outreach supported by email and sequences, while maintaining consistent and organized activity.
• Partner with the Payments team and Customer Success to identify expansion signals and coordinate warm handoffs.
• Track outreach activity, pipeline, and outcomes accurately in Salesforce.
• Maintain knowledge of the invoicing and payments product, explain it confidently, and handle common objections.
• Share effective messaging, customer objections, and factors that encourage customers to act.
• Help develop the account-expansion playbook, including messaging and handoff processes.

Benefits

• U.S. employees receive medical, dental, and vision coverage with multiple plan options, as well as HSA/FSA accounts, disability insurance, and life insurance.
• Canada employees receive an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage.
• 401(k) matching for U.S. employees and RRSP matching for Canada employees.
• Career development conversations and support for tools, courses, and resources.
• Unlimited paid time off.
• Paid company holidays.
• Company-wide winter break from December 24 to January 1.
• Collaborative, supportive team culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed