Sales Development Representative - Americas

SpartaHouston, TX
Hybrid

About The Position

We Are Sparta is seeking a Sales Development Representative (SDR) for the Americas region, based in Houston, to own outbound sales efforts. Sparta is a next-generation commodity trading platform that recently secured $42 million in Series B funding and is now scaling its operations. The company emphasizes a culture where employees are trusted, supported, and given opportunities for growth and career acceleration. This role involves working with senior professionals in oil trading, refining, shipping, and physical commodity firms, requiring a deep understanding of their world and the ability to prospect, write effectively, and leverage AI for personalized outreach. This is not a training role; the ideal candidate will be able to start immediately, develop a strategy, and begin booking meetings that drive business forward.

Requirements

  • 2–4 years of SDR / BDR experience in the Americas, preferably in B2B SaaS sold into financial services, trading, or commodities.
  • A proven track record of hitting quota, with supporting metrics such as meetings booked, opportunities generated, pipeline sourced, and conversion rates.
  • Demonstrable experience using AI in a sales workflow, including specific tools used, automation achieved, and observed performance improvements.
  • Hands-on experience with sales tools, specifically HubSpot and at least one of Outreach or ZoomInfo.
  • Experience building and iterating on outbound sequences, with knowledge of reply rates and the reasons behind them.
  • Sharp written communication skills, capable of crafting concise, specific, and credible outreach messages for senior buyers.
  • Confidence in cold calling and conducting substantive conversations with senior professionals.
  • Self-direction and the ability to build a sales plan independently, with support provided.

Nice To Haves

  • Experience selling data, analytics, or SaaS solutions into trading desks, refiners, or shipping companies.
  • Secondary language proficiency in Spanish or Portuguese.

Responsibilities

  • Own the Americas (USA, Canada, LATAM) outbound sales motion from the ground up, including account segmentation, buying committee mapping, and prioritization based on signals.
  • Develop and execute multi-channel outbound sequences (email, LinkedIn, phone, video) using HubSpot, testing variants, and refining strategies based on performance.
  • Utilize AI tools daily for account research, drafting initial outreach copy, and generating relevance hooks from market data and news to enable scalable personalization.
  • Qualify leads effectively by understanding prospect workflows and asking insightful follow-up questions to senior stakeholders like heads of trading, refinery economics teams, market analysts, and risk leads.
  • Book high-quality meetings that convert to pipeline, with a focus on quality over quantity.
  • Collaborate with marketing and sales teams by providing feedback on outreach effectiveness, assisting in ICP refinement, and working with Account Executives on targeted plays.
  • Rapidly learn and understand the commodity market, including crude, products, freight, and refining margins, to engage credibly with senior buyers.
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